Online Retail Success Secrets
As a retailer, you need to ensure that your business experiences maximum sales and profits
. If you have done even a tiny bit of reading about todays Internet consumer, you have discovered that they are savvy shoppers on the hunt for a bargain as well as excellent customer service.Free Shipping
Free shipping is one of those terms that makes the eyes of the Internt shopper light up. In large measure, it is the shipping cost that often stands between the Internet shopper and the deal because, even though they may pay more for the same item in a bricks and mortar store, the calculation becomes skewed when the Internet shopper adds that unwelcome shipping cost.
Many businesses cannot afford to provide free shipping. If you can not, do not do it. But if your items are light and shipping is not that expensive, you will have a substantial advantage by removing that barrier from the purchase decision.
Affiliate programs
Advertising today is not about spending a fortune on purchasing branding and advertisement positions on large websites and portals. One of the best options to enhance online sales today is the revenue sharing agreements between affiliate marketers. Utilize this opportunity by contacting other website owners for impression based advertising. You can offer a percentage of profits in return for visibility.
For example, if a visitor to your affiliate partners website clicks on your link and visits your site to make a purchase, you offer your partner a fixed percentage of your sale. This win win method of advertising is ideal for online retail sites to bring their sites to prominence.
Offer gift cards and certificates
Gift purchasing is an inexact science at best. By providing the option of gift certificates and gift cards, you offer customers an opportunity to make the right gesture while giving the recipient the opportunity to buy what really pleases them.
Advantages of offering gift cards include
Giving customers the option to choose what they like
Gift certificates are non refundable and therefore a sure sale for the retailer
Online gift certificates offers customers the opportunity to shop right from the comfort of their homes without having to spend time and fuel to visit the shop.
May introduce new customers to your store.
User friendly website
In order to ensure that customers keep coming back to your site, you must ensure that your website is highly user friendly. In fact, this is one of the most important online retail success secrets.
Make navigation simple by categorizing your products in various ways. For example, you can offer a series of categories such as for brother, for sister, for mom, for dad and so on.
Be sure that all promotional offers are displayed on the home page of your site.
Make sure you provide detailed information on returns information, delivery time and shipping policies.
Obtain and display security certifications. Visiotrs are much more likely to buy when they see signs of credibility and trustworthiness.
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