Online Fashion World
Online Fashion World
Online Fashion WorldFashion a very simple word yet so vast in itself. All young and old want to become a style icon. Those who are keen to know about fashion trends always pick up the latest glossy to know about the ever-changing trends in the fashion industry. The most complex in fashion is it keeps on changing, each season has its own trends, fads and faux pas. So if you want to be at the top, you must explore new and innovative.
What is the hottest trend in the fashion world? Tom Cruze, Angelina Jolie, Sarah Palin, Maria Sharapova or what? Until recently, the only consumer-industry interaction has been at the checkout counter or at some red-green carpet events. With social media booming, we see a new type of conversation platform evolving which is talking of various trend-tips, style-suggestions and fashion-feedback via blogs, vlogs and tweets.
Now with the aid of social media, it has become possible for a fashion designer to generate publicity across online communities and websites. In fact, they can promote and create awareness about the brands more effectively to customers at a global level, that too with minimal cost.
In the fashion world, the use of social media is not merely a marketing strategy, but it focuses on studying and anticipating fashion behaviors. It also focuses on understanding the hidden factors that help to expand social networks.
Social Media can be implemented in the fashion world keeping in mind the following:
1. Develop a thorough social media marketing and optimization plan.
2. Create a fashion blog which reflects your objectives and sets out to do what you hope to achieve online as the benchmark of your designer label.
3. Choose the platform or website where you wish to position your brand and its target audience. Preference should be given to online platforms that relate specifically to fashion and designer labels. The more social, open and proactive you are on social media, the better it is for the brand or label that you represent.
Twitter and Facebook have become an integral part in fashion world. Bloggers with excess use of Polyvore.com have caused brands and retailers to develop rich media tools to enhance online shopping experiences. There are many examples in front of us which are using online sites in their fashion business like D&G, Ralph Lauren, Gucci etc.
During New York Fashion Week, Fashionably Digital CEO Macala Wright Lee said, "Success depends on how a brand or retailer is integrating social media into their overall marketing plan". So, Social Media - A new fashion in fashion world is on its way to give unique trends to the world.
Heena Lodha
The author is a business researcher with CheckBuzz, a social media monitoring company.
About CheckBuzz : A Social Media Monitoring Company, which tells brands/corporates what bloggers, journalists, powerful consumers, or even ordinary people are saying about them. Having a healthy experience of 3+ years, this company gives its solutions on Social media consulting, Social media marketing and Social media monitoring.
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