Navinfo: Gps Navigation, Or To Rekindle The Automobile Market Heat - Mental Map Of New, Gsp,
Domestic Auto Industry, market analysts generally recognized in 2008 as the performance of the Chinese auto market early the imagination
. So in the January 2009 car Sell Somewhat warmer conditions, the experts are still on the 2009 full year sales forecast performance can not make improper. But in fact, as the government issued a number of revitalizing the auto market policy, sought to revitalize the Chinese automobile industry; while domestic enterprises are also many cars trying to through increased Navigation System configuration to improve the value-added products. In this environment, based on past experience, navigation industry may be re-ignite enthusiasm for the hope of the automotive market.GPS Navigation or rekindle the automobile market will become the savior of enthusiasm
Demonstrate to domestic consumers often "concept" of enthusiasm. I recall that in 2004, the Chinese auto market experienced the outbreak, the growth slowed. So manufacturers began to use some Electronic Control system to attract consumers recognized such ABS, ESP and so on. While these consumers did not understand the ins and outs of electronic systems, such as ABS does not understand the principle and effect, and even some of the user that the "ABS can reduce the braking distance." But consumers have shown this is "buy it" habits. As a result, these terms not only promotes the sale of vehicles, has increased consumer brand recognition, auto sales have continued to 2007 ushered in a new round of growth.
And look at current car market, GPS navigation and ABS are also playing a role very similar to the system. And GPS navigation capabilities for users more easily understood than the ABS, the benefits are more evident. Surveys have shown that more consumers are included in the GPS navigation feature, "purchase influence" of configurations, but also data showing the current GPS navigation models have become the engine of growth of car sales.
According to Frost & Sullivan in 2009 published research data, in 2008 China's passenger vehicle sales throughout the year 7.27%, compared with a substantial decline in 2007, but the navigation vehicle sales growth rate reached 24.3%. Clearly, in the second half of 2008 marked slowdown in new car sales situation, navigation models showed more "cold" capacity.
As the added value and quality is the most important. Only provide superior product quality and application, the user will be provided by enterprises authorized value-added vehicles. For example, developed from BOSCH ABS system has been the world's first 30 years, they continue to improve the quality of the system. Today, more than 76% worldwide, over 60% of China's new light duty vehicles equipped with the company's ABS anti-lock braking system to help drivers in emergency braking to maintain control on the traveling, being recognized by consumers. And the same is, today's GPS navigation also need to establish the basis of reliable quality, such as a row in China Car Navigation Map of the market leader in NavInfo has been to provide customers with high quality products, and in 2008 became the world's third home, China's first by TS16949 (International Automotive Quality Management System) certification map company, won the Toyota, Honda , Nissan, GM, Volvo, Mercedes, Nokia, Motorola, Samsung, Gramin, Mio and other depots and the world's leading portable navigation manufacturers unanimously favored. It can be said that if the quality is not perfect, NavInfo is difficult to obtain so many top manufacturers choice.
Navigation map industry continued to play the "Matthew Effect"
Navigation map is a very high threshold of technical and financial industry, only a handful of a few domestic enterprises have the ability to obtain intelligence and development and production. NavInfo developed from the 2002 China's first navigation map data has always been committed to providing compliance with international advanced standard navigation map data, to meet the world's top automotive brands on the Chinese demand for navigation maps. According to Frost & Sullivan International Investigation Agency released data show NavInfo 6 in 08 consecutive pre-installed in-car navigation map market account for more than 65% market share, the domestic automobile industry has become the recognized best navigation map choice.
As the automotive industry is very strict on quality control of parts, many local navigation map suppliers stop in the car business a round of testing, leading to a continuing flow of the market a few technical strength and excellent product quality and enterprise. 2008 There have been reports of new China's first four-dimensional map through TS16949 (International Automotive Quality Management System) certification is not surprising that their vehicle can be huge pre-installed navigation map market share over 65% of consecutive years of market share.
We know that the domestic market, car navigation assembly rate of growth of recent years has been maintained, but the penetration rate has been below 5%. Compared with Europe and the United States and Japan and other countries, car GPS navigation system has a great space for development. In 2009 in the face of the economic situation is still not optimistic, car enterprise environment eager to help themselves, our car navigation system installed before the inevitable comparison of assembly rate is increased significantly. The navigation map industry will continue to be staged, "Matthew," survival of the fittest, the strong stronger competitive situation will be long.
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