Mobile Campaigns And Smartphone Surveys Are The Most Effective Tools In Todays Time
We live in the era of technology
We live in the era of technology. Mobiles, computer and internet have become the need of the hour. In the cut throat competitive environment of the corporate world, companies go in for market research and surveys in order to know their consumers better and survive in the competition. Surveys help in knowing better the target audience as well as their aspirations. Gone are the days when market research and surveys were done with the help of handmade questionnaires and enumerators going from door to door to conduct personal interviews. Now is the time of technology and mobile phones.Mobile surveys are being increasingly used by businesses for collecting information on their prospective customers as well as for other types of market research. A mobile survey provides a speedy, accurate and reliable way of collecting large scale information. Nowadays a large number of people use smartphones and hence the corporate houses have come up with smart phone survey which helps you in efficiently conducting the survey in a tech savvy, smart way. Professionally designed questionnaires are sent to the mobile phones of users, seeking replies from them in order to create a database. This database is utilized by the firms for taking important decisions like modifications in existing product line, planning next product features, select best promotional campaign or ensure smartest product positioning
One can also see the trend of mobile campaign on the rise. A mobile campaign enables a company to send its message to a large number of users very promptly and with minimum cost. Corporate houses can get a proper mobile campaign designed which can be sent to the customers for response. Mobile survey can help you in getting more accurate response as it will be directly through the respondent and unlike the traditional methods of survey there is no chance of biasedness in mobile surveys.
Several IT companies have come up with data capture software and survey app that are capable of conducting survey on smartphones and other portable devices. A company can create surveys with the help of the survey app and send it to its respondents for getting appropriate responses. The companies that design mobile campaign for their clients also provide real time data services. There is also an increasing trend of web based survey as internet has become the most popular mode of communication. Online surveys are quick as well as economical to conduct. A web based survey can provide you with a lot of data and help in creating a huge database.
The Datafield survey app is compatible with iPhones, iPad, android and several other smartphones. Therefore, if you wish to keep pace with the times and stay ahead of your competitors try to know your target customers well with the help of mobile survey.
by: Data Field
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