Mlm Leads Online Basics
Can you really make money at home with a MLM opportunity
? You bet you can but you are going to have to use the internet to funnel MLM leads into your business. I know that creating a blog or webpage may be intimating but I have broken down this process to just a few basic elements.
Target Market:
Before you start building a webpage, blog or online article you need to consider who is going to be your target market.
I want you to stop and think for a minute who is most likely to join my down line, someone that is already looking for an MLM opportunity to join or your second cousin twice removed on your mothers side of the family? The best way to generate MLM leads is to target someone that is already interested in joining a MLM opportunity. The sooner you understand and accept that the sooner your MLM business will take off.
The Capture Page:
Building a GREAT capture page is a fundamental necessity to generate good MLM leads.
Without a capture page nothing else matters because without a GREAT capture page that your leads can leave their contact information you have no way of contacting them. For example you can have a ton of Facebook friends but without a capture page you have no way of converting those prospects into MLM leads.
The capture page exists to convert visitors to your webpage into MLM leads. One of the biggest mistakes that people make when creating their capture page is that they put too much information on it. You do not want to distract your visitors with extra information. I have news for you, most people have very short attention spans and once they get distracted it is hard if not impossible to get them back on track.
You want visitors to your capture page to have only two choices:
Give you their contact information (opt-in) and become a MLM lead for you
or
Leave your page and stand a chance of losing valuable information.
By limiting their choices to only these two items you are appealing to your visitors fear of loss. Now you have the formula for nearly an endless supply of free MLM Leads! But you may be asking yourself how do I convince my leads to leave me their contact information? This leads us to the next basic element of your webpage.
The Bribe:
In order for you to convince your MLM lead to give you their contact information you must give them something of value in return. That is where you offer to give them a Newsletter or Free Report if they sign up with you.
They key is to create your bribe in such a way that your prospects cant help themselves, they just have to opt-in. You may be having a hard time thinking of a way to market your bribe. I cover that in the next section.
Show the Benefits:
One of the most common mistakes people make in their MLM lead generation is not showing the benefits of their product. For example, when Apple markets their iPads they show you the benefit of owning an iPad. When was the last time you watched a commercial for an iPad that told you about a specific feature. Instead they tell you about how cool the iPad is and all of the things that it can do for you, keep you on schedule, let you edit pictures, let you play games, you get the idea.
Here is an example of the difference between a feature and benefit to show your MLM leads:
Feature: Free MLM Lead guide!
Benefit: Generate nearly endless Free MLM Leads so you quickly build your down line.
See the difference?
If you are having a hard time converting your features to benefits try this, ask yourself whats in it for me? or why should I care? The answer to those questions is the benefits you should be promoting.
by: David Dunn
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