Make Money From Online Business- Attraction Marketing
Let's start off by talking about traditional selling methods
. You would usually start with advertising, prospecting or cold calling. Once you have a lead you would do a presentation to demonstrate the benefits of your offer. If your prospect resists your approach and needs further convincing, you will take the advice of your upline and suggest a three way call where the experienced upline can apply a more persistent and harder sell. By taking this route, you will have to work harder to overcome their objections and convince them your business opportunity is the right one for them.Unfortunately, what most network marketers fail to understand is the harder you try to sell your business opportunity, the more the prospect will resist it. Why? Because most people today do not like selling. This works both ways the person presenting the business opportunity does not like selling and the prospect does not like being sold to. People are wise to all the objection-handling techniques and the more polished your approach the more likely your prospect will resist.
Why? It has a lot to do with the freedom we enjoy in the 21st century. We have been empowered by the personal development gurus, we are more sensitive to manipulation than our previous generation, we question everything and we are spoiled for choice. So, it makes sense to do business with people we like, who care about us and who make the process of buying into a home based business fun and pleasurable.
However, the good news is: people do like to buy! Even people who hate being sold to, like to buy BUT, only if the experience is good for them. To try and get into the psyche of your prospect, think about the last time you really enjoyed a shopping experience and what you enjoyed so much about it. Was it the music they were playing, was the store well laid out and you could find everything easily, was it well lit and stocked with different colours, sizes and choices for you? Did you feel comfortable touching anything you wanted to, able to stroke the cashmere on you way past, or even ruin their beautiful display by wanting the second to last sweater in the neatly folded pile. Was there a lovely shop assistant close by if you needed her but invisible when you didn't?
If all of these were evident as you wandered around the store you would remember this as a very pleasureable shopping experience. And if you didn't make a purchase that day, it doesn't matter because the store knows you enjoyed the experience so much you will be back. The focus was not on trying to make a sale today, but on creating a very pleasureable shopping experience for life.
This is attraction marketing. Attraction marketing is the only technique to use when you present your make money from online business opportunity you need to create a pleasurable shopping experience. Your aim is to solve your prospect's problems and remember the focus should be on leading not selling. You need to be able to speak with authority about your company and its services, have a thorough knowledge of the compensation plan and ensure your prospect has all the relevant information they need to consider carefully your business opportunity. Share with them your experience and knowledge and let them know you can help them move away from pain and move towards pleasure.
Think and act like a leader and this will come through you will gain trust and credibility and your prospect will realise that your main concern is not to make vast amounts of money, but to give value and information on how they can duplicate your success. It may well be a good move to cast your mind back to when you were a prospect and remember how you felt. Attraction marketing is the only way to make money from online business as it gives your prospect an opportunity to get to know you before they part with their hard-earned cash.
Yes, it will take time, education, knowledge, an understanding of technology and above all a genuine interest in your potential prospect. But it will be worthwhile as you will attract a more targeted lead for your business and just watch how people will be attracted to you. Attraction marketing is the way to go if you are serious about learning how to make money from online business. If you haven't had success in network marketing, it's probably because you have never been taught about attraction marketing.
Take a look at any of the successful entrepreneurs or traditional business owners and see how they use this very powerful and natural technique. You need to establish yourself as an authority and leader, gain the respect and friendship of a prospective buyer and above all have a genuine interest in helping your prospect in their business before you can even think about presenting your products or services.
Make Money From Online Business- Attraction Marketing
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