Local Daily Chemical Industry: The Next Stop Is Paris

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Platanus covered under the Champs Elysees in Paris brings together the world's tourists

, but also brings together the world's fashion brands, luxury goods giant LVMH's Cosmetic Ling Shoushang Sephora (Sephora) flagship store in Paris, on this street 72. Three months ago, this area of the world's largest cosmetics retail stores have been some changes: a door in the corner, was decorated in bamboo green column on the Law of the Chinese brush painted with flowers, with the store compared to black and white columns eye-catching. Large product is a billboard with green bottle, cosmetic bottle cap designs Tai Chi, Tai Chi pattern seems to match with the one side, there is Taijiquan. Sino-French cultural exchange programs

This is not, in fact, this is for the Chinese domestic cosmetics brands Sephora Herborist listed in Paris to make a special promotion. HERBORIST performance did not give the opportunity to wave Feisifulan: Tai Chi pattern that shall cap the price of 49 euros cosmetics, listing less than a month out of stock will be sold in the store 2300 top-selling skin care products 5, while Herborist full range of products, total sales, also entered the shop, the top ten skin care products.

Chinese daily chemical industry, this is an unprecedented victory? Prior to this, the Chinese cosmetics brand has never been all too fashionable in the form of access to holy places in Paris. Taking into account the local daily chemical enterprise in China over the past 10 years the face of powerful multinational corporations offensive little defenseless, take years to build brand Jahwa HERBORIST the first local cosmetic changes with a transnational giant writing fashion spectrum, is particularly valuable.

"Alternative" HERBORIST Few people HERBORIST linked with Jahwa, the general concept, Jahwa products should be placed in supermarket shelves. In fact, before the House of Herborist products are mainly do to the low end. However, in recent years multinational cosmetic giants in the Chinese market has been "low end" of the strategy to Jahwa chairman Gewen Yao had a new idea: "You bother me the mass market, I'll harass you high-end market . "
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On the threshold of the industry is not high. "Technology is a little on the permeability of." Jahwa Qinfen Hua said the cause of a marketing director. This is a high profit margin, while the industry is highly dependent on the brand. The culture behind the brand, only to brand into the cultural genes is possible to form a so-called barriers, Other Enterprises will be difficult to imitate.

For the family of such local enterprises, the most able at this point the difference with the formation of transnational corporations is the concept of Chinese herbal medicine. "They can not do foreign enterprises. The active ingredients of Chinese medicine, said they do not know, Chinese medicine and Western medicine is different than decomposition, so we emphasize the compound is the component of mixed use will be effective. Chinese pay attention to the change from the inside, Japanese products have to do well and Vivid. Europe and the United States make up the advantage of shape change in Chinese herbal medicine is that of God. "Qinfen Hua said. In fact, the home of a dozen years ago with the launch of the six God of functional toilet water, he had already tried to use traditional Chinese medicine in which the ingredients, "Chinese Materia Medica" concept as HERBORIST core competitiveness is home of the extension of a philosophy.
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1995 12 months, Jahwa Herborist established brand group, spent three years on product positioning, R & D and marketing of a comprehensive feasibility study. 1998 HERBORIST market, established in 2001 Herborist Cosmetics Co., Ltd.. House of deliberately HERBORIST shape the past into a completely different product brands, Ge Wenyao most worried about is that consumers will HERBORIST God with six supermarket link. Therefore, the small business card templates, large packaging, and even headquarters in Baoding Road, 5th floor HERBORIST office space, its image is independent of outside at home. HERBORIST him the only place to find home-based imprint, is the product packaging line is the humble words: "Manufacturer: Jahwa."

Addition to self-contained in the product image, Jahwa also given HERBORIST great degree of freedom, the market sales, customer service, human resources, all power is delegated HERBORIST company, home to retain only part of the financial the control. It is in this relatively relaxed environment, Bai grass grow a home-based integrated within most segments of the marketing department, brand manager for the most pure and most comprehensive CRM system. The Marketing Department is currently divided into the brand, product development, CRM Division, Media Communications, the four departments. HERBORIST Cosmetics Co., Ltd general manager Dr introduction, departments, and other family constitute the reason why brand is different because of the brand with the segmentation of the market to expand, to meet the new need to add a certain area grid. For example, Herborist new listing for the full year sales growth has a decisive effect, so HERBORIST dedicated the "product development" to improve the effectiveness of the posts.

Local Daily Chemical Industry: The Next Stop Is Paris

By: gfgn

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