Local Business Seo Essential Tips (part1)
Not all the time it is easy to aim your local search terms when your business type
does not guarantee that the content is unique for each local area you are serving. So now, how do you really go about targeting good local traffic through natural search engine optimization?
One of the main reason why some SEO officer's approach is not effectives is the noticeable duplicate content concern that it makes - in actual fact, I would call this as a draftee inaccuracy. Even if you have different pages for various keywords, you cannot rank positively o search engine result pages.
So what really is the best approach for local SEO then?
Actually, you should always keep in mind that you must not make some duplicate content in your website, for the reason that Google would not allow this manner and keeping internet users to find similar content even if webmaster are using different URLs. It is okay that both web pages are relevant to each other but not same content. It is understandable by search engine crawlers.
Therefore, this leaves your local business with two comprehensible choices:
*You should only optimize a single page for various local terms.
*You should only optimize various pages for your local terms, but you should always keep the content different from each.
This is a lot easier to say that doing it.. Always keep in mind that most local search terms are not actually competitive (but getting traffic is not that strong), therefore, you do not need to go full control in terms of "ON-PAGE Optimization".
You should also optimize your "About Us" page...
You should never forget to optimize is your 'About Us' page. Obviously, you already have a copy on the page that informs your visitors and potential customers what your business is all about. And through the course of writing unique content about this, you also have included prominent keywords like: local business market, "your services", and other relevant key terms. Preferably, we all want to target the "about us" page with our main keyword + your local area(s). So that most probably our main service and the keyword is targeted on the homepage at one shot.
Let us presuppose for this instance that the key term or keyword is "local services". We want to aim this in our Page Title, Meta Tags, and ALT tags for images; also we should include our keywords within the body of content and possibly even heading tags. However, let us avoid signifying too much "SEO" about it. No need exaggerate our keyword density. And always remember that we must write well written and unique copy first.
As a result, your 'About Us' page has a few of paragraphs about your local business. Next, we should append in the second section entitled "the local areas we cover". It is actually very easy! All we have to do is to append a short sentence or two explaining the areas you service and the advantage if it. Below is the clear bulleted list with local town names.
by: Michael SeoVida Francis
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