Check Out Google Insights
In August 2008 Google launched its tool called Google Insights for Search
. It's like Google Trends on steroids. There are many new features designed with advertisers and marketing professionals in mind to help them (and anyone else who is interested, such as the average website owner) understand search behavior.
Google Trends displays how frequently a search term is queried in relation to the total search volume throughout all regions of the world in different languages. Google Trends produces a graph where the horizontal axis shows a simple timeline (which goes back to 2004), and the vertical axis is how often a term gets searched for devided by the total number of searches worldwide. It also produces popularity broken down by location and language.
Google Insights is a more sophisticated tool to help people gauge interest in relevant search terms. For example, Google Insights can help you figure out which messages go over best. Suppose you make high-end espresso machines. You can use Google Insights to determine whether your advertising should highlight money savings over coffee shop coffee, taste test results, or performance and features. Google Insights can also be used to determine seasonal variations in search behavior and to help advertisers and marketing professionals create more effective brand associations.
As just a quick example, typing the search terms "espresso," "home espresso machine," and "gourmet coffee" in the category "Food & Drink" for 2009 yields the data you can see in the first screen shot. when you look at the graph of "Growth Relative to the Food & Drink Category" you can see that it takes a big jump in December that is most likely due to Christmas shopping. Looking at the terms by region, you can see that Greece, Netherlands, and Germany are the regions that searched most on "espresso." The only blip at all for the term "gourmet coffee" comes from the United States, and it's very small.
But you can also learn that the top three searches of related terms are "coffee espresso," "espresso machine," and "cafe espresso." The top three rising searches are "espresso on line" (popular in Italy), "espresso apparaten" (tops in Netherlands), and "cowgirl espresso" (the most popular in the U.S.). With this information I could zero in on Greece, Italy, and Netherlands and try to get to the heart of the popularity of the search terms there.
by: Zach Cooper
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