Live Business Media – IV
Author: Andy Dicosta
Author: Andy DicostaSignificance of business email marketing
Billed as the most powerful medium of internet marketing, business e-mail marketing is considered crucial for lead generations. However, most of the businesses are yet to derive maximum leverage from this medium. Here, we have underscored some points which can help businesses make most use of the e-mail marketing services.
While conjuring up an e-mail marketing campaign, pay heed to the human element as well. People normally shy away from excessive promotion or over-hyped mass-produced content. Also, avoid flash, because flash makes the mail look like a mass-marketing content.
The content designed for a b2b email marketing should be both interesting and informative. A bland, banal, boring content would naturally shoo away the visitors. But definitely, to add that touch of extra elegance, dash of colours coupled with different fonts, might probably give you the desired edge.
Targeted email marketing is no doubt high impact, high visibility advertising, however personalizing the emails will take your marketing campaign a notch further. Say, if you know the readers by their names, then start addressing them by their names. It builds an emotional connect and appears decent too. However, avoid repeating the names, as it might be annoying.
Once could even opt for email marketing that target new start up organizations or small organizations, as the probability of receiving optimistic responses is relatively higher.
As far as length of the on-line mail marketing content is concerned, there are two viewpoints. Some are in favour of having longish mailers because according to them they can flesh out a little more on the features and other plus points, and in the process leave a lasting impression on the minds of the readers. Conversely, a short mailer, yet creative mailer is also considered a potent business promotional tool, considering the fact that people hardly find time to read long mailers and probably may end up trashing long mails. Usage of graphics and data might work as well as it enhances the mailers efficiency as well as factuality.About the Author:
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