Launching Your Business With Web 2.0 And Article Distribution
Launching an online business requires a lot of work
. Many tools and tricks can make getting started a little easier. When starting your business online, setting up your website is the easy part. Websites may be as simple or complex as you wish.Drawing in customers is where the real work begins. Article distribution is a relatively simple and cost effective way to reach consumers. In the world of Web 2.0 there are more tools than ever before to help you run your article marketing campaign.
What is Web 2.0?
First, let's talk Web 2.0. Web 2.0 is a term that is usually associated with web applications and services. These applications and services often facilitate information sharing, user-centered design, collaboration, and communication.
Examples of Web 2.0 are plentiful, and include web-based communities and forums, social networking, video sharing, wikis and blogs. The main tenet of these applications is user connectivity. Applications must allow users to interact with other users and edit content versus the Web 1.0 tenet of non-interactive websites that users view passively.
Marketing Your Web 2.0 Website with Articles
Using article distribution to market your website is a highly cost effective way to reach out to potential customers. You provide original, quality content to publishers, and they publish it on a relevant website with a link back to your site. Relevant links raise your page rank and link popularity more quickly than irrelevant links.
Article marketing is a great way to connect with consumers and show them how much you know about the product you're selling. This can be of great advantage to a new or growing business. It allows you to show customers how much you know before they ever even lay eyes on your businesses website.
Article Marketing Plus Social Networking
Article marketing has become popular as a marketing tool in the next generation of running a business online, the Web 2.0 era. Businesses, products, and subjects have been able to gain popularity and exposure through propagation of articles via social networking sites such as Facebook, MySpace, and LinkedIn.
Sites like Facebook and Twitter can be a great way to reach interested consumers. Fans on Facebook or followers on Twitter, have already shown interest in your business or the type of product or service you're providing. By sharing links to articles you've published online, you'll give willing consumers information and confidence that you are a trusted source.
Online communities also allow you to build a unique relationship with your customers. Use their tools to share your thoughts, new and exciting news about the types of products you sell or your industry. You may also hold contests and share discounts or special promotions.
Social networking sites and blogs allow you to share your point of view with customers. You also have a greater opportunity to connect with them on a level that wasn't possible in the age of TV commercials and phone book ads.
Article Marketing Automation
Article marketing automation is a great advantage of the Web 2.0 platform. This new aspect of article marketing allows you to submit content in advance to be published at a later date. This can be a great tool when launching a business as you can have as much content as you'd like created before you launch. Automated publication lets you set everything up before you really get started so you can concentrate on the day to day of running your new business.
One great advantage of marketing in Web 2.0 is that the technology that's been developed makes it easier than ever to measure results. Web traffic can be analyzed to find out how many people are actually reading about a certain product, ordering, or subscribing to a newsletter. You can see who is linking to your articles or blog posts and what they're saying when they link.
You're ready. It's time to tackle article distribution, social networking, and search engines and start connecting with your customers. Your business is ready to launch. It is going to be easier than ever with all the tools available in the Web 2.0 world.
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