Landing Page Design For Better Results
Landing page optimization is the newest and most talked about strategies of internet marketing
. Its the first step of the so-called post click marketing. The design of your landing page can make or break your websites conversion rate. An effective design helps the marketers to improve their sales and traffic and on the other hand a poor landing page concept can slow you sales. For business."Squeeze Page(s)" are a single web page with the sole purpose of capturing information for follow-up marketing; that means NO exit hyperlinks. Quality squeeze pages use success stories that the prospect would relate to when making a buying decision. They also use things like color psychology, catchy sales copy and keyword rich text placed with SEO (search engine optimization) in mind. Some advanced marketers even use audio and video on their squeeze page. source, Wikipedia
To design a landing page, some tips can assure you better leads and higher return on investment (ROI). Some tips::
Powerful Homepage Message
The message on your homepage should be specific and audience targeted. It should predetermine your services or addresses specific products for the potential customer. The content on the page must be precise and concise to attract the visitors attention.
Focus on Clarity
Nowadays, people are searching on the internet for custom website design or products and services. So, it is important that your homepage must clearly identify your products, competitive benefits, supportive message and have an user friendly interface. Animation, video, interactive widgets, and graphics must be used in the page to illustrate the services and products. Importantly, homepage should not be stuffed.
Flash and Interactive 3.0 Technologies improve customer experience
Flash animation, content, images, banners, slide bars, tabs, etc. are considered as important parts of a homepage. To illustrate company's competitive benefits, these attractive tools are very helpful for instance, some people are visually oriented. For them, interactive features convey and emphasize the message. This is the essence of Interactive Web 2.0/3.0". This feature allows the site to use minimum space to get across important content. However, the closest to pure html programming will assure that more people can interact with your website. A rich Javascript website may interrupt interaction with as mucgh as 10% of the audience.
Homepage should be easy to navigate
The website must be backed with easy-to-navigate options and buttons. A service-based website must make sure that buttons on navigation communicates the next page content clearly; always meet your visitorsexpectation As per Forrester's "Web Site Review Scorecard" navigation should assure categories and sub categories must be mutually exclusive. The main categories can easily expose subcategories. If you sell more than one service for instance, then you should enable a pull-down menu with showing options for customers.
Stay focused: Importantly, dont make the mistake of offering too many products or services on a single landing page. It is necessary that landing page should stay focused on a single product or message.
For a successful landing page design, basic components are required such as extensive research, attractive design, powerful message and focus on clarity.
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