Keywords – How to Use the Keys to Make Money Online
Keywords How to Use the Keys to Make Money Online
Keywords are the fuel that ignites the flame of your online business and will determine how you make money online. Keywords can take you from an online time waster to a money maker over night. Understanding that your business will thrive or just survive based on how effective your keywords are is an understatement.
Ok, maybe I've overstated the importance of keywords or perhaps I haven't stressed it enough. You can have the hippest, fanciest, most informative website on the internet but if you don't have the right keywords in your article marketing or advertising strategy only you, your family and friends will ever see your website.
The following tips and information about keywords might be useful as you develop the most important, critical, make or break part of your online business. Get it right and you may be very successful. Get it wrong and you may be tired, frustrated and broke.
What are Keywords?
Keywords are the words or phrases, an Internet user enters when attempting to search for products or information online. For example, if Ashley wants to find information about power drill products, she will probably go to Google and type in power drill products. The phrase power drill products, is the "keyword" Ashley used to find the information she wanted.
Selecting Keywords
Selecting keywords and keyword phrases can seem simple but once you get started you will realize that it's difficult to choose the right keywords that fall in line with what you are trying to market.
There is a balance you must strike between selecting good keywords that are both relevant and popular. As you can imagine, it's possible to select a very relevant keyword but if no one is searching for it then what's the point right? Just the same, if you have a very popular keyword but it's not relevant you may have visitors but not buyers. The more relevant the keyword is to the product you are marketing, the more likely your website visitor is likely to buy and put cash in your pocket.
Finding Keywords
You can do some basic keyword research using the free keyword tool offered by Google. This will allow you to type in a keyword and find out how often the keyword or phrase is searched for each month. It's free so all it will take you is a little time to perform your research. It will also give you related keywords or phrases to review.
Google's keyword tool can be found here at: Google Keyword Tool
Keep in mind, that in-order to strike the right balance (relevancy and popularity) as noted above it's important to define your target audience. Then find keywords that your potential customers will be entering when they start their online search for products or
Using Keywords
Now that you have done the hard part of finding those golden keywords you will use them on your website, ads, or articles you write to direct traffic to the product or resource you are promoting. When a user searches for information, the search engine will return information that is relevant for the user. If your web pages, ads or articles are a good match for the keywords entered, your information will be included in the returned results displayed for the user.
The key is to have your information presented on the first page of the search engine returned results. The ideal results would be to have your information included in the first 3 returned results.
The key to finding the right keywords to make money online is to find a customer who is starving for the product or service you are promoting. If you have a product or service that takes away someone's pain or frustration i.e., makes their problem go away, you have a good chance of making a sale.
The good news is you can actually help solve a serious problem for someone and put some serious cash in your bank account for doing so. It's a win win situation, especially when you find the right keywords.
You may be ready to master the keyword research process and if you are you are probably on your way to a successful internet career.
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