%20and%20other%20Pay%20Per%20Click%20(PPC)%20companies%20give%20you%20the%20chance%20to%20get%20your%20ad%20or%20search%20listing%20at%20the%20top%20of%20the%20pack,%20right%20up%20front%20and%20perfectly%20matched%20to%20the%20searcher's%20query.%20With%20a%20clever%20and%20catchy,%20attention%20grabbing...){kind=link}
Is Your PPC Or Adwords Campaign Crashing On The Landing Page?
What is a good landing page? The crucial half of a PPC campaign most people don't
know about.Google Adwords, Yahoo (formerly called Overture Sponsored listings) and other Pay Per Click (PPC) companies give you the chance to get your ad or search listing at the top of the pack, right up front and perfectly matched to the searcher's query. With a clever and catchy, attention grabbing ad or headline you can win the viewer in that critical split second he has to decide to click.MAGIC SEO BOT
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He clicks, you score! Right? WRONG! If you can get that click on a focused, targeted keyphrase and ad headline, you should feel very good. You're halfway there. But, where does he land? On your home page? On the specific product page if you have an online store?
The page where the viewer lands is called a "landing page" or "destination page." It is equally as important as your ad headline and copy, if not more. Most sales, conversions, or leads that cost hard cash to Adwords or Yahoo are often lost because of poor, or non existent landing pages.
Why can't I just send my adword clicks to my Home page?
You can. But what if you walked into a five-story department store with no sales people-- You're looking for a very specific sweatshirt with a Penn State Logo that you saw at a football game. You know the sports shop out in the mall will have it, but you've got a store credit card so you'd like to get it here. You're also holding onto two toddlers who are losing their cuteness very quickly because they want the Happy Meals you promised on the way home.
So there you are in an endless sea of perfume counters. You want a sweatshirt. Maybe it's in the men's section...but where is that? Or maybe it's in Active wear... would that be with the men's stuff? And where are the escalators?!
"Forget it," you think, and walk out to the sports shop in the mall, buy your sweatshirt and are on your way to Micky D's in less than 10 minutes.
Your homepage is the department store. It doesn't matter if you're selling a product, service, or giving away free information. You have sections and categories which are probably very well marked and labeled.
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However, your Google Ad or Sponsored listing was specific. It advertised a precise thing in about 70 characters or less. People don't care about your home page. They expect to see what they were searching for as soon as they click. Don't you?
So let's say your ads lead to specific destination pages of your site. What's on those pages?
Is Your PPC Or Adwords Campaign Crashing On The Landing Page?
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