Is It Safe To Buy Diamond Jewelry Online?
Internet shopping has reached a point these days where pretty much anything and everything
that can be bought in a High Street store can be found online for cheaper. From mobile phones to cars to furniture and of course high-end jewelry, the prices found online are generally unbeatable across the board. In the case of jewelry in particular, it is not uncommon or difficult to find retailers and wholesalers claiming to offer the finest wares in the world for 75% less than their High Street cousins, which is of course a tempting offer to say the least.However, questions are often asked about how safe it really is to buy diamond jewelry of any kind online, given the way hands-on inspections of the products are ruled out of the equation. Most people will likely have read or heard horror stories about shoppers being fleeced online when buying various items, but then again this is not to say that the High Street alternative is always 100% innocent either.
So, where does the truth lie?
Shared Risks
The simple and inescapable truth is that each and every industry and market both online and on city streets has its fair share of bad-apples. To think that to shop in person in a physical store is to drop the risk of being ripped off is both nave and foolish - the risks are always there. However, this doesn't mean it is not possible to adopt a strategic approach to the purchase of diamond jewelry or any other jewelry from a retailer of choice - online or otherwise - to decrease risks to the lowest realistic level.
First and foremost, nothing is more reliable and safe to trust than general word of mouth - i.e. the thoughts, experiences and reviews of other consumers. Buying diamond jewelry from an online retailer you've never heard of has absolutely no feedback and no track-record to fall back on is the same as coming across a seedy and deserted jewelry shop down a hidden back ally and expected its merchandise to be top-end. Just apply a little common sense.
Crucial Questions
You can immediately show exceptional peace of mind by asking a few simple questions and taking note of some key details. Does the online store have an established client base? How long have they been in business? Do they have a direct telephone number to get in touch? Do they offer guarantees? Are they accredited? Where are they based?
Of course, if you're planning on handing over a substantial sum of cash it is also a good idea to read the seller's terms and conditions top to bottom - some will also look to hide loopholes guaranteed to leave you out-of-pocket.
Payment Types
Last but not least, have a look at the types of payment the seller accepts as there are some dead-giveaways here. For example, if they will only accept money orders or direct transfers, chances are you should be running for the hills. On the other hand, online retailers that use PayPal are in 99% of cases registered and legitimate, so don't be afraid to ask question.
In truth, if you can prove reputation, track record, guarantees, legitimacy and a general sense of professionalism, it is no more dangerous to buy diamond jewelry online than it is on the High Street - though you might just save a packet.
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