Improved Marketing By Using Social Sites
Twitter, Facebook, YouTube changes, with the help of a Tutorial
, how small and medium sized companies can gain followings in tens of thousands and get sales to go up and up.The company realized that even with a skilled team of Internet Marketing consultants, the new marketing media emerging from Twitter, Facebook, Youtube and other sites, made it necessary, that also they themselves learned it all, again.
The company therefore decided to locate the planet's ten finest specialists in Social Media Marketing.
After hearing many mind-blowing success stories, they decided on establishing a close cooperation with someone who really knew about social media marketing and had a large following.
The person selected was Mr. Reinhard Muller. Born in Scandinavia, with a prestigious career in advertising, Reinhard moved some year ago to the South of France, specialising in Internet Marketing. Then Social Media Marketing started to take off - and Reinhard saw the 'possibilities' and became passionate about this new media, making himself and his team into one of the world's top specialist operating on Twitter, MyFace and Youtube.
Reinhard Muller created a program which brings any person, unsure about Social Media, to understand this new marketing media and be able to use Social Media commercially, promoting their own business. It can be operated in limited geographical areas.
Social Media Marketing is used by start-up and established companies, manufacturing units, artists, local suppliers, restaurants, authors, dentists, printers, publishers, hotels, caterers, delicatessens, supermarkets, sports-clubs, health clubs, estate agents, photographers, retail shops, hairdressers etc.
Companies uses Social Media Marketing primary - a recent poll made clear - to interact in a new way with customers - one to one - to drive the most motivated traffic to their website and stop damaging complaints or disputes with their customers, which nowadays due to the power of Social sites can spread like a wild-fire.
There is no marketing cost when using Social Media Marketing, which is why it has become so popular, but an investment in 2 x 15 minutes daily is vital.
These are many large companies using Social Media Marketing on a daily basis: Amazon, Dell, Motorola, Starbucks, Urban Outfitters, ComCast, Vodafone, Quantas, Virgin, Ford, Samsung, Kodak and so it goes on.
One can learn to administer the time working on Social Media by promoting the right person inside the company. How to improve the company's reputation and increase brand awareness, building a huge and growing following in thousands and ten thousands on Twitter, Facebook,Youtube and other Social sites.
Here are four examples from well-known organizations.
The wizardly world of Harry Potter. Cindy Gordon, vice president of new media partnership at Universal Orlando Resort together with her counterpart at Warner Bros, realizing that millions of people are passionate about all things Harry Potter, pinpointed seven people at the top of various Harry Potter fan sites and invited them to participate in a top-secret Webcast. And those seven people told tens of thousands. It is estimated that by the power of word-of-mouse, 350 million people round the world heard the news. No expensive marketing.
Dell computers. The goal was to bring back the connection with the consumer in an innovative way and sell more products. The budget was zero. Social Media Marketing was introduced. Contacts with clients were started. Questions were answered right away. It all was suddenly very live and active on a 24-hour basis. Mark Jarvis, Dell Computers CMO, estimate the initiative created half million turnover and loads of good will for the well-known brand.
Zappos shoes. Founded in 1999, selling nothing the first year. Now projecting a billion dollars in turnover for 2009. The company's impressive reputation for service has been build up by word of mouth and recommendation via Social Marketing. Without Social Media Marketing this would not have been possible. Zappos even train their employees on the effective use of Social Media. Four hundred employees now use Twitter. The company CEP uses Twitter for everyday business. To sell shoes the staff talk with customers and invite them and their friends to 'happy hours' organised by the company.
Club Med. The Club decided to send a good blogger on an all expenses paid holiday to Chamonix, to describe the experience exactly as it was on Twitter and place photos via TwitterR. Her messages were taken up by many blogs and then spread between like-minded people. The cost of sending someone on holiday became out of proportion to the enormous buzz created round the Club Med at Chamonix followed by long term bookings.
Barack Obama Presidential Campaign Manager David Meerman Scott used Social Media Marketing and sound principles when running the Presidential Internet Campaign.
The financial crises and now a few Green Shoots appearing, has made Social Media Marketing the marketing tool of the time, which more and more companies turn to. The no cost, being fast - and the enormous audience has made it to, what thousands of start-ups, small and medium sized companies are concidering just now.
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