Importance Of Communication In Business
Communication, in plain terms is the basis of all relationship
. Be it personal or professional, you cannot do without a healthy and effective communication. When it comes to business, communication becomes even more important. This is the pillar on which professional relationships are built. If you want the maximum profits out of your venture, it is essential that you have a healthy rapport with your clients, partners and employees (if any). And how do you build a good rapport? Through effective communication of course!What is Effective Communication?
It is said that one of the most important qualities that a businessman must have is communication skills. If you cannot put your message across to the intended audience, you cannot become a successful entrepreneur. Even if you have an independent business where you are not answerable to your boss, you need to have good communication skills in order to churn out the maximum profits from your venture. However, it is not just about talking or writing.
True that these are the two biggest means of communication, but an effective one will spill over to wider areas than that. It will include gestures, body language, confidence and most importantly, the ability to pass on relevant information. Good communication also consists of listening skills. A good businessman will have to be a good listener. For instance in a conference or a business meeting, if you don't listen to what the others have to say, it is unlikely that you will understand the proceedings. If you falter here it will have a direct impact on your speech. You won't be able to deliver a coherent and cogent talk unless you know what you are talking about! So, effective communication, especially in the field of business, is a complete package comprising all these elements.
What is the Role of Good Communicator?
Good communication skills are of paramount importance these days. Even a glimpse at the job advertisements will tell you how crucial it is to be a good communicator. A businessman who is endowed with this skill will find it easier to:
*manage his company more efficiently
*keep his tasks organized and arranged well
*deal with partners and clients and build good rapports with them
*have a healthy relationship with his employees, if he is the boss of the business concern.
It is important to remember that communication also depends on the way in which you carry yourself. If you are not confident and lack a strong personality, this will show when you talk or give a presentation. Thus, a good communicator also has to be confident of his/her abilities. His words and the way of putting them across should be such that it stimulates the desired response from the intended audience. If you are of the opinion that a good communicator needs a sound command over the language, it is not entirely true. Of course, language and its correct usage have a big role to play but it's not the be-all and end all of communication.
So, if you are planning to join a business venture or on the verge of starting your own, you will do well to hone your communication skills so that you can be a part of a thriving and successful enterprise!
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