How to Rank Your Online Videos on Google's First Page
How to Rank Your Online Videos on Google's First Page
If you are concentrating your efforts on marketing with video, one major part of the strategy is 'ranking' the video high in the search engine results. If videos show up in the search results, they are more likely to get clicked than the listings that are just plain text.
In this article, you are going to learn some strategies and techniques to help you rank your online marketing videos high on the search results.
Most people only submit their online videos to YouTube - which is the top video sharing site on the web today. However, there are many other video sharing sites that also get a lot of traffic; so the first strategy you should follow is to submit your videos to as many video sharing sites as possible. You can gain an upper hand and some important advantage over your competitors by multiplying your video onto different sites. This of course can be done manually, or simply use a video submission service like video upload pro, senuke or tubemogul.
The idea is that the more sites your video appears on, the more likely it is that one of them will appear in the search results.
Videos need to be optimized in order to appear in the search results for certain search terms. The best way to do it is to optimize for the same keyword on every site you submitted to. Or, optimize each video submission for a different keyword phrase (even though it is the same video). if any of them get good rankings, then you know which keyword phrase it is best to optimize for.
These are the things you need to concentrate on to optimize for specific keyword phrases:
- The video title
- The content of the description
- The video file name
Currently, search engines do not rank videos determined by the actual video content (although this is something they are working on). it is all down to the description, tags and title name. Think of the video the same way as optimizing an article. the keyword phrase should be included in the title, and the descripion, in a conversational way.
The filename itself is not usually displayed (unless you forget to fill out the title details). however, the filename is shown in the source html, so it could certainly impact the search engines.
The best phrases to try to rank your videos for are those that have less than 50k competition. for best results, the competing pages should be under 20,000,.
Selecting and using the right keyword terms is one part of optimizing your videos for good search ranking, another part is to build backlinks to your videos. Once you have submitted your videos to all the video sharing sites, you should spend some time building links to your videos. You do not have much control over the page your video appears on in the video sharing site, so once you've optimized as much as you can, backlinks become the next most important piece in the puzzle.
The backlinks are the same types you would use for any site you wanted to gain rankings for:
-- Article submission (links in the resource box)
-- Social sites and bookmarking
-- Commercial linking networks (paid links)
-- Blog commenting
Another trick that most video marketers don't know about is that embedding a video in different sites that are optimized for similar keywords will also increase the ranking in the search engines, as well as gaining more views to the video.
The extra views and added comments will boost the video in the video sites own results. This can be an amazing thing in itself. The latest statistics for youtube indicate that over 2 billion searches are being made each day.
By increasing the activity of your videos, they will have a much higher chance to rank on the first page of the major search engines' result pages like Google, Yahoo and Bing. Most online marketers ignore this important technique; most people just submit to one video sharing site that they frequent often. If you take some time to submit your videos to all the major video sharing sites, your videos will have much higher exposure than anyone else.
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