How an Object Can Travel the World That Cost You Ten Cents
How an Object Can Travel the World That Cost You Ten Cents
How an Object Can Travel the World That Cost You Ten Cents
In today's age there are websites and companies that are going online daily. Many of these websites that are going live are new entrepreneurs that have the idea of owning their own online business. As more and more of these entrepreneurs get online they are in need of the same thing as everyone elsetraffic! Just like a traditional business needs foot traffic or customers walking through them, an online business needs traffic as well. While I have been an online entrepreneur and do much marketing online that we are all familiar with like article marketing, video marketing, and PPC. This is not one of those types of marketing strategies; this is one outside the internet arena.
People Steal These All the Time
What I consider one of the most powerful marketing tools you could invest in is one that people get stolen all the time. It is something that you always need many times a day and most people have hundreds of them around the office or home. It is a pen! A pen is an item that many people borrow but never give back, and it could potentially travel the world within a week or two. I really think that would be an interesting documentary. What if a tracking device was installed in a pen to see where it went? Think of the last time you lent a pen out and never got it back. Think if that pen had advertising on it for you business, how powerful could that be and how far could it go?
Where Could it End Up?
Now if you have the mindset like I do and also many other entrepreneurs, we think BIG. You have always got to think BIG or otherwise you will get left behind. Okay, follow me here.
You buy one hundred ball point pens for ten dollars, and you find a way to leave two in public reach for about 45 days. You have now got 90 traveling silent advertiser for you business, and what did you have to do.not much. Your pen has the potential to be in hundreds of different people's hands by the end of the month. This will leave you with about 10 extra pens to do other things with.
Can You Follow the Pen?
Where does it go? Ok, say you are taking your spouse out to dinner at Applebee's in Kansas City, MO. At the end of the dinner your waitress brings you the bill and a pen. You could accidently switch her pen with one of your business pens or her leave her both. You then leave after signing the bill of course and then the rest of the night other patron's are using your pen. Let's say one patron is a school teacher that takes the pen and then it takes it to work with her the next day. Then she accidently leaves it in the teachers' lounge. The pen is then used by a few other teachers and one picks it up with all their papers and takes it to their night class. They just so happen so happen to sit next to someone who forgot their pen, and it is passed off as a "favor."
This is Where it Gets Fun
The fellow student that borrowed the pen as a "favor" takes it home and lays it on the counter at night. The next morning the fellow student's spouse takes it to work at their car rental business. The spouse rents a car to a traveling business man from Hawaii. This business man "borrows" the pen only to slide it into his pocket; never to be returned. He gets back to his hotel for the night and looks at the pen, and then goes to your website. After being on the run for 14 hours he is tired and throws your pen in his briefcase. The next day he hops back on a plane to Hawaii to meet up with one of his business partners in Maui. It just so happens that his businesses partner is originally from Japan and travels home once every two months to see his mother. During the quick 30 minute meeting at the airport, his business partner "borrows" the pen and is off to Japan.
So What Did It Cost You?
Following the pen through about ten different people, the pen cost you ten cents and ten people wrote with it. If you know human nature like I do, they read the writing- we are all very inquisitive. Ok, I agree it cost you a dinner with your spouse, but you needed to do that anyways. So breaking this equation down into getting your business in front of people could be as low as one cent a person.
What Am I Doing?
I am reaching out to a great friend of mine, Ronni Sherman, which owns Creative Images or actually Cre8iveimages. I will tell you first of all, Ronni is a high class lady that considers customer service her top priority and goes the extra ten miles for every client. With Ronni's business she not only offers pens but also:
Bags
Breath mints
Adhesive notes
Caps
Calendars
Golf balls
Badges
Buttons
Water bottles
And so much more!!!
So what I am trying to tell you is quite simple. A great way to get your company name out in the world at a low cost is promotional products.
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