How To Write A Killer Homepage For Your Business Website
How To Write A Killer Homepage For Your Business Website
A homepage happens to be the most important part of a Business Website as it urges the prospective customers to go further into the products and services on offer by arousing their initial interest in the website and its content. A homepage serves as an identity for a website introducing it to the greater world.
Things you shouldn't do while designing the homepage of your business website
You should restrain from the following negative features while designing your homepage.
Avoid boring visitors with detailed information about your company or providing a total list and details of the products available.
The homepage should also not feature details regarding personal issues of the company's president or influential members.
Press releases or other detailed texts regarding company issues could better be avoided on the homepage. Instead short teaser paragraphs on each article could be provided with essential links to individual inside pages.
Similarly restrict yourself from making the homepage congested by trying to push sell your products through the homepage. A list of different categories of products with links to inside pages and direct links of various dealers serves a better purpose.
Thus it is better to design different pages for individual information and classify them as "about us", "company information", "president's blog", "service catalog" and so on, instead of including everything on the homepage. This gives you the scope to provide directs links of different pages while advertising.
Making a good homepage
While designing a homepage be sure to make it appealing for your target audience. Be it a first time visitor or a returning visitor, the homepage should appeal to everyone.
- For a new visitor, a good homepage should offer snapshots of what the website is all about and the different applications within the first 3 paragraphs.
- A returning visitor on the other hand would like to navigate the site for newer and useful information. Thus links and teasers to inside pages along with interesting pictures prove helpful for them.
- A homepage should be well navigable to urge visitors into returning back to it time and again.
- Pictures of satisfied customers along with positive testimonials are great inclusions for homepages. Links to inside pages for detailed case study or customer story may as well be provided on the homepage.
- Your homepage should have an attractive title with vital keywords to urge visitors into reading more about it while facilitating its appearance in search engine results.
- To ensure that your website content doesn't turn out to be boring, restrict the word limits of texts on the homepage to around 350 words. Teasers should be even smaller and around 100 words each.
- Lastly it is better to conduct a test survey prior to launching your website on live by testing on a group of people to judge its navigability and effectiveness.
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