Many Ecommerce Solutions to Choose From
Many Ecommerce Solutions to Choose From
Many Ecommerce Solutions to Choose FromMaking the best selection from all the ecommerce solutions available today can be an intimidating undertaking. There are several aspects that should be considered, which can help ensure that you implement the best solution for your site.
Certainly, the size of your site and the number of products may enter into your decision, as can the number of options available on each item. Most importantly, however, is the ability of the software to mesh with your system and maximize your visibility and conversions.
Optimal Visibility with RDFa Rich Snippets
One of the best ways to maximize visibility is via the use of RDFa rich snippets, which can help you in two different fashions. These snippets are truly cutting edge technology, and can provide you with a distinct edge over your competition.
First, they provide in-depth information to the search engines, allowing them to better determine your site's relevance to a given search query. They accomplish this by classifying information in a way that makes it more understandable to the search engines, in line with the goals of Web 3.0, or Semantic Web.
Second, they provide the additional information in a format that the search engines can then display as RDFa rich snippets in the SERPs (search engine results pages). These snippets provide users with a great deal of data, such as reviews, locations and associations, making relevant selections easier.
These two aspects, combined with the recent inclusion of input from the Social Semantic Web, can have the effect of vaulting your site to the top of the SERPs, when implemented in concert with a comprehensive marketing campaign.
Supercharge your marketing campaign
Savvy SEO practitioners have known for some time that a well orchestrated social media marketing campaign can yield noteworthy results. Combining that with a comprehensive search engine marketing plan can only bring even better results.
Google and Bing recently acknowledged that they consider social media signals to varying degrees. Even if Tweets and Likes are only counted as citations, they can still contribute to the success of an ecommerce web site, as well as any other, if wisely used.
Combining effective ecommerce solutions software with well implemented search engine marketing and social media marketing plans can bring astounding results! Just be sure that you're ready to handle the extra activity that can come your way when the activity increases.
Ecommerce is booming
2010 has been a year of many changes in the techniques and technologies that drive Internet development. Search, in particular, has evolved a great deal, and promises to continue to do so.
If we wish to succeed in this era of change, it is critical that we change the way we think about search, and ensure that we are presenting our site's information in a way that can be understood by both the users and the search engines.
The Internet is marching steadily closer to the Social Semantic Web, and sites that recognize the value of Web 3.0 early can reap the tremendous benefits to be had.
Ecommerce solutions which utilize RDFa rich snippets offer an excellent opportunity for an ecommerce site to do this.
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