How To Set Up A Highly Profitable Membership Site In 5 Simple Steps
A lot of people want to start a paying membership site
, but do not have a clue where to start. It is not that difficult to get one started; and if you follow these steps, you will be on your way to massive profits in no time.Step 1: Determine What Type Of Membership Site To Set Up.
A membership site is a huge undertaking, so it is important to set up a site that will maintain your interest in the long run. The site will need constant maintenance on your part, in order to keep the members you have and to attract new ones.
Knowing this, you must pick a niche that you like and you feel you can stick with. This does not mean that you have to be an expert in the topic. You can start any kind of membership site without knowing a thing about it, but an interest in the niche will keep your interest, which is important for both you and your members.
The site must also be in a profitable niche. There are some things that people will just not pay for on the Internet, so you must research the topic very well and make sure that it has a hungry customer base. Do proper market research to ensure people are willing to dig deep into their pockets to purchase your information, products or services.
If you can incorporate the two things together and set up a site based on a niche that you like, that is at the same time profitable, then youre on your way to starting a winning membership site!
Step 2: Plan And Set Up Your Offer.
The next thing on your to do list is to find out exactly what these customers are buying. You will need to do some intensive research and keep exact notes as you go along.
You can check affiliate sites such as Clickbank to see what is selling in the market. You can also Google the topic and sub-topics in the niche to see if there are a lot of Google ads appearing. Google ads on the right are a strong indication that this is a buying market.
Next, you will need to get your content, service, program, etc. ready to offer. This may take a bit of time, but you will probably only have one chance to promote this membership site to your potential customers.
Take the time to set up your membership site in a professional way. It does not have to be perfect, but it should have everything set in place so that someone that sees it for the first time takes notice of it.
Step back from the picture and take a look at what you are providing. Does it look like something that people in this niche would purchase?
Step 3: Set Up The Site.
This can be done quite easily if you have any experience setting up a website. There are wordpress membership sites you can purchase that are very simple to get set up. There is also software available that provides a good customer support system and a forum. If you are technically challenged, you can hire someone from an Internet marketing forum that can get it up and running for you, and even teach you how to run it.
You can get free graphics on the Internet that you can use; and if you need any graphic work done for an book or software cover, you can get them done fairly cheap as well. Again, you can find forums that have affordable graphic designers that would love to help you.
Step 4: Advertise.
Once you have your site set up and are ready to supply your customers with what they want, it is time to find your members. There are many different ways you can advertise your membership site, and the idea is to get a marketing plan in place and implement it.
Some people get great results from article marketing; others from adwords, using forum advertising, bookmarking social websites, etc. The key is to test a variety of promotional methods and stick with two to three techniques that are producing the best results.
A lot of people may be hesitant to join your site at first. You are asking them to make a commitment to purchase, and they may not be willing to dive right in at the price you want to charge.
A good way to get a customer base started is to offer a trial membership for a dollar for the first month, or something similar. Once you have members joining in this way, many will stay if you give them what they want when they join. Then continue to offer them excellent value to make them willing to stay.
Step 5: Maintain and Grow.
As your membership grows, you will have to keep a balance between maintaining your current customers and acquiring more. You will have to keep the creation going for your members. You will need to monitor what is happening with support issues and be sure to follow up with members in a quick and efficient manner.
If you do this, you will get a feel of what is keeping your members happy and what they dont like. You can then adjust the site as necessary.
You can also send out surveys to find out what your customers are looking for, so that you can offer them everything they want and more.
If you follow these steps, you can build a big booming membership site that will keep you and your members happy for years. Once you have it growing and keeping it in high demand, you can outsource more of the operations of the membership site and start another one.
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