How To Set Up A Blog For Business
If you want to set up a blog for business, you should follow certain steps to establish yourself as professional bloggers
. A business blog has got certain features that you need to install. Here I cover some of the most important steps in this regard:Step 1: Take WordPress as your blogging platform
First of all, Wordpress is a search engine friendly software that interacts very easily and frequently with search engines. Therefore, it informs them of your online presence. It also has got several plugins to integrate various functions into your blog.
Step 2: Conduct a keyword research to have a set of key phrases.
Keywords are going to be used in your domain name, file names, categories, tags, titles, headings, etc. So, you should have a handful of them to use when you start your blogging. Professional blogging without a keyword basket has got something missing.
Step 3: Have your blog Hosted on your server.
Some people setup their blogs as a subdomain of blogspot, wordpress, etc. This is not professional blogging at all. What you need to do is to get a hosting service and install your blog easily on your server. As a result, your domain name will bear only your name, not another company's name in its web address. Also, try to use your main keyword in your domain name if you have not chosen a name for your blog.
Step 3: Change your free theme to a professional one.
The reason to do so is that you will need the full functionality of your blog. Most of the free themes do not have that professional look and feel. Besides, they cannot be handled like what Wordpress explains. For example, this software has got the possibility of creating sub-pages in cascading form on the blog menu while most of the free themes create the page and place it on the blog menu.
Step 4: Set a goal for your business blog.
When you set up a blog for business, you need to have a goal for it. You may want to create awareness about your product, service, etc. You may need to introduce new updates and developments your products are undergoing. You may want to support the technicians using your products with technical information. There could be a lot of reasons why you want to have such a business blog.
Step 5: Focus on the goal at your niche.
It is not a professional blogging practice to write about other topics if you have set your objectives and clearly mentioned it to your audience from day one. The more niche-oriented you are at your blog, the more professional you will look. This may end in having less subscribers and readers. Instead, they are more fervent ones that could turn into your fans.
Step 6: Have a technical staff equip your blog with the required plugins.
One of the great features of Wordpress is the fact that you can install various plugins on it and increase its functionalities, automate processes, etc. If you don't know how to do it, you'd better hire some technical staff to do it for you. Even if you have the know-how of doing such maintenance, it is always better to focus on your topic as a processional and leave the technicalities to others.
Step 7: Publish posts on regular basis.
Your audience is waiting to hear from you, to read what you have got to say. They get used to receive your feed, email, etc. So, you should commit to write a certain number of posts on a regular basis. Stick to this commitment and behave professionally.
Step 8: Use the language of your audience to communicate with them.
In order to have a smooth line of communication between you and your audience, you should know what language your readers use. The amount of technical terms used at your posts and the level of such jargon should be in proportion to the knowledge or culture of your audience.
Step 09: Retain your traffic.
The email or feed subscription should be easily located on your blog page and people should be able to easily click on it and subscribe to receive your content. You can also add a newsletter so that your blog enthusiasts can subscribe to it and receive your content via email from time to time. This ensures a constant contact for the time when you have something new to offer, some news to inform them, etc.
Step 10: Ask feedback occasionally from your readers.
The reason you blog is those who read them. You should adjust your content to what they want and expect from you. One good way of such adjustment is to ask what they think about your posts, blog, etc. Their feedback can help you work for them as an expert blogger.
Professional blogging helps you interact with your readers efficiently. This is more or less about how to set up a blog for business. You can generate revenue with your blog as well. If you want to do everything professionally on your blog, you need to learn it from those who coach others in doing this. Nobody becomes a professional blogger by instinct. They learn from experts.
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