How To Create Unforgettable Brochures If You Are On A Tight Budget
Any businessman would agree --- a great way of advertising business would be through the use of brochures
. Whats more, it can even be produced and designed with ease even if you are on a rigid budget. Designing brochures can be made easy and convenient by using certain software programs such as Microsoft Publisher and Adobe. Using these programs can certainly produce brochures that are truly remarkable and professional-looking.
Where do you start if you want to get into affordable brochure printing? Simple. Start with the size you want for your brochure. Set the right print size before you send them over to your printing company. Remember, once you have set the wrong print size, it is difficult to do the necessary corrections. Printing brochures is something that has to be done with precision. For instance, if you want your brochures to be printed on 8 x 10 paper, it is unwise to use a lay-out thats 8.5 x 11. Should you choose to stretch or reduce the size of your content, expect its negative effect on your resolution.
Dont forget to allot space for bleeding. When you print brochures on a large scale, bleeding can possibly happen because of some variations on the printing. Therefore, it is important to have extra room on the edges to ensure clean cutting of the material.
It is also vital to settle on the right resolution. You dont want the resolution of your brochure to appear in pixels; hence it would be smart to choose the higher resolution. That would make your brochures look more professional and tasteful. For very sharp effects, set it to 300 dpi. There are great sources of high-resolution images online. Just do your research. They are available at prices that are within your means. Moreover, there are sites that offer these stock images for free. Hence, if you are working on a tight budget, these images can do so much for the design of your brochure.
Also, let me remind you of the right paper to use. Brochure printing is usually done on 100lb paper. You can also choose the kind of finish you want for your material --- which can be matte or glossy. It is all up to you. However, please take note that compared to 80lb stock, 100lb paper offers some more substance. If you want to make a good impression, it is wise to use heavier paper stock.
You must also think about the finish you want for your brochure. Apparently, if you want a glossy finish, you can make use of varnish. However, if you use a lot of ink on your design, it will come out as very shiny if you dont use a finish. Hence, when using darker colors, make sure that you use varnish so as to avoid fingerprints on your material.
One more thing you need to employ in brochure printing is the use of brochure templates. Templates provide you with all the basic details for your material specifically your lay-out and design. All you need is to explore your creativity to come up with a brochure thats distinctly yours. You might also consider purchasing a brochure maker program to simplify everything. With a brochure maker software, you can create an impressive design even if youre not that arty.
To produce successful brochures, you should always think of ways to make it distinctive and interesting. Anything thats out-of-the-ordinary will definitely draw your potential clients to know more about you.
by: karen grahams
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