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Green Consumer Attitudes - Automotive In Germany - Market Research Report On Aarkstore Enterprise

Green Consumer Attitudes - Automotive In Germany - Market Research Report On Aarkstore Enterprise

Introduction

Introduction

Companies within the automotive industry are developing products and services to harness the opportunities represented by environmentally conscious consumers. Targeting and reaching those customers requires sophisticated intelligence that relates specifically to the utilities industry and includes breakdowns based on demographics, attitudes and behaviors.

Features and benefits
Green Consumer Attitudes - Automotive In Germany - Market Research Report On Aarkstore Enterprise

An examination of how environmentally conscious German consumers are, and how this translates into green behaviours.

Detailed analysis of consumer perception about hybrd/electric vehicles compared to conventional cars.

The key drivers and barriers to hybrid/electric vehicle uptake amongst German consumers.

Highlights

To harness consumers who are most interested in electric vehicles (EVs) and plug-in hybrid vehicles (PHVs), the automotive industry and utilities companies need to develop innovative ownership or rental schemes with a wide network of fast charging points away from peoples homes.

The alternative fuel vehicle (AFV) industry needs to educate consumers about any government incentives that make AFVs more affordable, and highlight the petrol prices and yearly mileage at which AFVs are expected to break even with conventional cars.

Consumers see hybrid/electric vehicles (HEVs) as inferior to conventional cars and are not prepared to pay a premium. Real life exposure and enthusiasm from opinion formers such as motor magazines are necessary.

Your key questions answered

Obtain detailed demographic data of consumers who would consider buying a hybrid/electric vehicle.

Obtain detailed demographic data of consumers who would pay a premium of over 5% for hybrid/electric vehicles.

Establish market penetration rates for hybrid/electric vehicles by 2011 and 2013.

Table of Contents :

Overview 1

Catalyst 1

Key findings 1

Green Automotive Industry Trends in Germany 6

Types of HEV available 7

Other fuel efficient technologies 8

Green Consumer Attitudes 10

Climate change 11

The availability of fossil fuels 12

Demographics of consumers who would consider buying an AFV 13

The Importance of Price 21

Decision making when buying a new car 21

Perceptions of HEVs versus conventional vehicles 22

Willingness to pay a premium for EVs and HEVs, 201013 23

Demographics of those consumers willing to pay a premium of 5% or more for HEVs 24

Green Motoring in Germany Outlook 30

HEV uptake drivers and barriers 30

Green attitudes and green motoring uptake 32

Recommendations and Conclusion 35

Educate consumers 35

Invest in EV infrastructure in key test cities 35

Develop new business models for the purchase of HEVs 36

Conclusion 36

Appendix 37

Definitions 37

Methodology 37

Ask the analyst 37

Datamonitor consulting 38

Disclaimer 38

TABLE OF FIGURES

Figure 1: Key environmental issues 10

Figure 2: Green consumers attitudes: climate change 11

Figure 3: Green consumers attitudes: the future availability of fossil fuels 12

Figure 4: Green consumers attitudes: willingness to buy an AFV 13

Figure 5: AFV buyers: location 15

Figure 6: AFV buyers: household income 16

Figure 7: AFV buyers: age 16

Figure 8: AFV buyers: gender 17

Figure 9: AFV buyers: living arrangement 17

Figure 10: AFV buyers: garden ownership 18

Figure 11: AFV buyers: number of cars in the household 18

Figure 12: AFV buyers: residence 19

Figure 13: AFV buyers: driving behavior 19

Figure 14: AFV buyers: average daily driving distance 20

Figure 15: Decision criteria when buying a new car 21

Figure 16: Consumers perceptions: hybrid/EVs versus conventional vehicles 22

Figure 17: How much more would you pay for an EV or an HEV? 23

Figure 18: Consumers willing to pay premium of more than 5%: location 25

Figure 19: Consumers willing to pay premium of more than 5%: household income 25

Figure 20: Consumers willing to pay premium of more than 5%: age 26

Figure 21: Consumers willing to pay premium of more than 5%: gender 26

Figure 22: Consumers willing to pay premium of more than 5%: living arrangement 27

Figure 23: Consumers willing to pay premium of more than 5%: garden ownership 27

Figure 24: Consumers willing to pay premium of more than 5%: number of cars in the household 28

Figure 25: Consumers willing to pay premium of more than 5%: residence 28

Figure 26: Consumers willing to pay premium of more than 5%: driving behavior 29

Figure 27: Consumers willing to pay premium of more than 5%: daily driving distance 29

Figure 28: Reasons for buying an HEV 30

Figure 29: Barriers to the uptake of HEVs 31

Figure 30: Green attitudes and actual green motoring behaviors: consumers who would consider buying an AFV instead of a conventional vehicle 32

Figure 31: Green attitudes and actual green motoring behaviors: consumers who believe that climate change is a key threat and that their everyday behavior contributes to climate change 33

Figure 32: Potential AFV increase, 201113 34

TABLE OF TABLES

Table 1: Manufacturers of mass market HEVs 8Green Consumer Attitudes - Automotive In Germany - Market Research Report On Aarkstore Enterprise


Table 2: Manufacturers of fuel efficient conventional vehicles 9

For some-more information, Great fully visit:

http://www.aarkstore.com/reports/Green-Consumer-Attitudes-Automotive-in-Germany-80663.html

by: Aarkstore Enterprise
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Green Consumer Attitudes - Automotive In Germany - Market Research Report On Aarkstore Enterprise