Global Engineering Machinery Production And Marketing Center Of Gravity Shift To China

BAUMACHI-NA2008 (Shanghai BMW Exhibition)-cum-fourth China International Construction

Machinery Exhibition held in Shanghai, Quanzhou and 37 engineering machinery exhibitors.

Reporter learned from the show, the global production and sales of construction machinery industry focus is shifting to China, foreign companies to undertake cross-border expansion, localization, domestic enterprises are confronted with international issues, a new round of competition started.

Multinational companies set up point-situ

At this exhibition, the industry's most talked-about is that the state has adopted 10 measures to expand domestic demand, a total investment of 4 trillion yuan to become the focus of discussion. 4 trillion yuan in the "big cake" of stimulation, Liebherr, Volvo, Wirtgen, Putzmeister, Komatsu, Hitachi Construction Machinery, Doosan, Hyundai and other international engineering machinery giants have vied for Shanghai BMW Exhibition .

China Construction Machinery Association HAN Xue-song that the face of increasingly optimistic about the Chinese market, the world's leading manufacturers of construction machinery equipment, have set up sales offices in China. At present, such as Germany's Benninghoven, Oman (AM-MANN), Japan's day laborers (NIKKO) and the United Kingdom GEN-COR (former ACP companies) and other companies have set up offices in China. Some companies have even set up factories in China, direct investment, such as Italy, Marini (Marini) and Canada Gallon (CA-LONG) companies to set up factories in Hebei Province, local manufacturing and sales facilities.

Showed four major trends in the market

BMW learned from this year's show, international construction machinery industry generally felt that the market shows the following four trends:

First, merger, consolidation among manufacturers to accelerate production and sales concentration is increasing. At present, the global manufacturer of construction machinery is no longer a big corporate mergers of small companies, but has developed into a joint cooperation between large companies. For example, Fiat, Case, God of cooperation between the steel companies to establish joint marketing and product development platform. However, the overall pattern is not broken, the world's construction machinery market is still controlled by Caterpillar, John Deere, Case, Ingersoll-Rand, Volvo, Liebherr, Komatsu, Hitachi, ten multinational companies such as hands, its sales accounted for nearly 75% of the global market, the global construction machinery market concentration is increasing.

Secondly, the supply of more and more refined parts of professional outsourcing the supply is growing. As the host production and market supply and ever-increasing concentration, parts procurement volume will be greatly increased, and with the formation of the world's largest market, division of social production will become more refined, and many manufacturers will no longer host the traditional sense of the enterprises, more and more in equipment development and assembly plant, no single company can do all the parts have maintained technology leadership, but rely more on the professional sub-parts suppliers.

Third, the small-scale engineering machinery continued to show growth trend. Small-scale engineering machinery generally refers to power less than 100 horsepower under construction operations equipment, including backhoe loaders, skid steer loaders, telescopic boom fork installed, mini hydraulic excavators. The main market in North America, Japan, Western Europe, in Asia, have started to rise trend. Of these devices in small-scale construction projects, municipal engineering and maintenance of the rural market have broad prospects for development.

Fourth, the lease sale industry will develop rapidly. Rental of construction machinery manufacturing enterprises, is a kind of marketing methods, but also a kind of capital works. Because that conforms to the manufacturer's needs, but also engineering contractors and other equipment, the practical needs of users want to greatly improve equipment utilization.

Quan enterprises to speed up scientific and technological innovation

The face of international construction machinery industry, the new situation, Quanzhou enterprises to speed up scientific and technological innovation to develop core competitiveness.

"We have to engage in a 50 square meter booth, and medium-sized excavator spare parts readily available at the bottom." Hai Machinery Development Co., Ltd. Quanzhou Quan Jiang Weidong, general manager, said that this Shanghai Bauma show the company's recent development of large medium-sized excavator base unit has aroused the interest of overseas business passengers.

Participated in the exhibition show the majority of construction machinery enterprises in Quanzhou a "special skill" to this year's strong product research and development of their respective light out. Southern mechanical energy-saving environmental products such as ready-mixed mortar, iron, machinery, asphalt extension of renewable-enabled devices, letters and research and development production of environmental protection machinery coating machinery, non-shaft mixer Bode, have attracted a lot of eyeballs.

A German businessman, said: "This situation can be seen participating in Quanzhou the manufacture of mechanical parts has reached international standards." The German businessman was German excavators in China, buyers often contact the manufacturer of Quanzhou. In his view, Quanzhou, engineering machinery parts and manufacturers, such as to go further and innovation, improve product stability, for the production of original OEM parts will be near thing.

Global Engineering Machinery Production And Marketing Center Of Gravity Shift To China

By: zzj89@foxmail.com

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