Global Broadcast Market Scanning And Business Outlook In China Live - Direct Broadcast Satellite,

Live in the modern sense, is the use of geostationary satellites

, to achieve Radio and TV Multimedia data communications directly to small groups and sent the family unit as a satellite transmission mode, the receiver only need to use from 0.45 to 0.6 m in diameter of small Satellite Receiving Antenna Can receive from the satellite TV or radio programs. As the coverage efficiency

has an absolute advantage, as our first DBS The next star on the 9th of direct broadcast satellite put into use, will make the industry look forward to many years of live radio and television long to be realized, while radio and television will increase the population of our comprehensive coverage, meeting the masses, particularly in rural and remote mountainous areas the people's increasing spiritual and cultural needs, further reducing the digital divide is important.

Live in Europe and America have formed the industrial chain

DBS satellite map of the world, is a "late births." December 1993, the U.S. Hughes Corporation launched the first television broadcast a digital compressed satellite. This is the first real possibility of satellite directly to individual users for business, as with encryption, conditional access and pay to watch possible. Since then, the satellite Digital TV Broadcast industry in the world form a development boom.

It is understood that more than 30 worldwide countries and regions of the satellite broadcasting business. The United States and Europe is relatively mature and direct broadcast satellite operators of countries and regions. Among them, the United States, Britain and Japan are the direct broadcast satellite services to carry out the best in the country. As of the end of 2006, the United States the two major satellite TV operators to broadcast about 30 million contracted users, basic users have accounted for the total number of U.S. TV 1 / 3; the UK's largest direct broadcast satellite television operator BSkyB has 9 million users; Japan SkyPerfecTV development 4.5 million direct broadcast satellite customers. Direct broadcast satellite business not only in these areas has a huge economic benefit, and promote relevant technology and industry's rapid development, but also effectively promoted competition, changes in the broadcast TV market and even the pattern of the telecommunications market, to some extent promoted three networks (broadcasting, telecommunications and network) integration process.

Vast territory, the United States, the U.S. satellite operators to take the satellite, terrestrial unified management model, the normal operation of satellites, user management, after-sales service are their own independent operation of each link. European countries take into account the relatively small land area, so the satellite companies are generally looking for the international satellite organizations, transponder lease, operate their own ground segment systems and services to users.

The United States and Europe, an obvious common feature is that satellite and Cable television Operations are dominated by private companies, with full competition, the government mainly to terrestrial digital TV as a public service to promote. Meanwhile, the Government will also look at the number of satellite operators to control, prevent vicious competition or monopolistic competition. From the United States and the European point of view, the main source of income for the satellite broadcast is the user subscription and satellite transponder leasing. Insiders pointed out that Europe and the United States direct broadcast satellite business, booming in addition to a highly open and competitive market environment, a rich source and leading technology programs related to the level, but also with precise marketing strategies, rich business types and excellent customer service are inseparable.

Live market in China is very broad

Present, China mainly through the cable TV viewers to watch television programs receiving means, namely through a fiber optic link cable operators, satellite operators, cable networks through the TV to every household. And cable television than broadcast satellite TV service to bring more content. Currently increasing our TV channels, cable networks transmission resources are becoming increasingly strained. From this point of view, provided by the direct broadcast satellite TV services is the trend.

Direct broadcast satellite television services start, will provide a larger capacity of the programming platform, which for the floor for traveling all the many cable networks and satellite television channels is undoubtedly good news; the same time has opened for many national figures TV premium channels, the direct broadcast satellite TV services can also enjoy display their skills to provide a broad Arena .

by: gaga

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