One of the easiest ways to make money online is through selling advertisements on your own website or blog. The basic idea behind this form of internet marketing is to build an audience of people visiting your website and then find advertisers who are willing to pay you to market their products to your audience.
The two most basic forms of online advertisements are text ads and banner ads. Text ads are essentially text links that advertise a certain product or service that a person surfing your website can click on to visit the advertiser's website. Banner ads, on the other hand, are static or animated images that once clicked on will take a person to the advertiser's website. Text ads take up little space and allow you to place many of them on your website or blog. Banner ads on the other hand are more visually appealing and can display more information so they are more likely to be clicked on.
Text and banner ad placement can be sold to advertisers on a weekly, monthly, or yearly basis. Advertisers will pay you a certain amount in order to display their ads on your website for a certain length of time. Furthermore, the kind of placement an ad receives on your website or blog will also dictate the amount an advertiser pays you. For example, you can charge more for an ad placed on the top of your website than for one placed on the bottom.
Finally, the most crucial step to catching the advertisers' attention and making them want to pay you to advertise on your website is to show them you have a large number of visitors.