Frbiz.com Reports German Luxury Cars In China To Help Enterprises Out Of The Crisis
Recently, German luxury car makers show an optimistic mood
. Compared with the same period last year, BMW sales in September increased 0.7%. The other two businesses Mercedes-Benz and Audi's sales are down. But the rate of decline is far less than a few months before.For the German luxury car manufacturers, the worst-case scenario may have in the past, sales once again started to rise. Emerging countries, especially China's auto sales have been restored to normal, rapid rise, so that China will soon surpass Germany to become the largest sales market for Audi.
In the first nine months of this year, Audi sold a total of 167,000 in Germany, while in China, sold 109,000. Compared with the same period last year, Audi sales in China increased by 20% in September was 36.5 percent more of a dramatic increase. BMW and Daimler have also resigned later the same strong growth. Although they are in the Chinese market still lags behind sales of Audi, but the growth rate on the flat Audi has even exceeded. With the same period last year, in September an increase of nearly 60% of Mercedes, BMW rose 35%.
This shows that the wealthy and middle-class Chinese market, the German luxury car brand, strong demand. A huge demand for not only compensate for the collapse of Russia's share of demand, but also help to offset the decline in demand in the U.S. market.
The European market to see the demand for luxury cars since remained stable. Many manufacturing companies rely on the size of profits, while the luxury car brand and they are different. Luxury car manufacturers are unlikely to be the slow recovery of the Government to abolish car stimulus programs.
In the meantime, the three major German luxury car brands rushed the introduction of small luxury cars. Although the original number of luxury cars is not high compared to profits, but still has great potential for development. BMW Mini Car series is one of them. In the BMW Group, the recent recovery, the mini-car has played an important role. BMW is introducing the X1 model.
Daimler is also developing new electric smart cars, want to increase the Mercedes A-and B-class cars more attractive. Audi will launch a mini car called the A1. Even Porsche is also considering the development of scaled-down version of the Porsche Cayenne.
But the German luxury car business confidence is improving the most visible symbol of cooperation between BMW and Daimler's way of change.
Early this year, the most serious global financial crisis, when Daimler has been negotiating with the BMW want to establish close ties with each other and even considered holding. However, apart from in a number of non-core areas of cooperation, the two sides failed to reach any agreement. Compared with the past, both sides appear to be more willing to rely on their own strength for their development.
Similarly, there has been speculation that the merger between BMW and PSA Peugeot Citroen. The two sides to cooperate in the engine, hoping to expand the scope of cooperation. But the ambitious program of shared production platform was soon abandoned, the merger is non-existent.
Daimler and BMW may have thought the company's operating strategy. As a subsidiary of Volkswagen Group, Audi benefited from that. Now Porsche should also adopt this approach. Audi has used economies of scale than the BMW and Daimler to become the leading brand in European luxury cars. Although the Audi in the international market with the other two brands there is a gap, but they are have the potential to catch up from behind.
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