Frbiz.com Reports China Apparel E-commerce Increasingly Warming
IResearch Consulting recently released the "2009 Chinese clothing online shopping study" shows
, apparel online shopping has begun to erode the traditional offline channels. Among them, Apparel B2C transaction volume in 2009 was about 24 billion yuan, the growth rate of up to 100%.According to this latest consultation Ereli research data, in 2009, clothing online shopping market deal size is expected to reach 30.87 billion yuan, an increase of 81.5%. In the self-B2C website selling clothes, VANCL (where the passenger Eslite) to 28.4% of the market was ranked first.
In fact, the clothing e-commerce has been more than ten years history of the development until tepid, but the 2007-2008 years, Chinese clothing into the explosive growth of e-commerce era, Clothing & Accessories in becoming the first major purchase commodities. According to iResearch Consulting statistics, the total net purchase clothing net purchase volume of 12.8%.
Today, clothing specialized market has become a professional e-commerce market, the most active of the "breakthrough point." It is reported that Alibaba has already begun and Hangzhou Sijiqing, Shanghai Mart and other engaged in a comprehensive cooperation; Shishi clothing city also bear an online Sheng Shang fruit, and some professional market launched an online clothing mall, and Net Barter . For a time, e-commerce rushing toward us, it seems "an atmosphere of the wind over flat" trend. However, clothing specialized market of e-commerce, innovation, or to follow the trend?
The industry believes that the emergence of electronic commerce on the traditional business really had a severe impact, whereas the traditional enterprises in the implementation process of e-commerce has also created some problems. For example, the clothing e-commerce business transformation the biggest problem is how to solve the traditional agency distribution system and the online channel conflict. Despite the difficulties, but the emerging pattern of this industry have given a high degree of recognition. E-commerce represents a new development trend is the development of the times a trend. Today, professional websites apparel industry, more and more competition is growing. Of course, it is very good for garment enterprises, the industry website will give businesses better, more professional, more personalized service.
B2C direct sales in the clothing category sites which, VANCL with 28.4% market share among the same industry first. The company in 2009 with 39 yuan for women, 49 per canvas shoes, 79 per pair of jeans and other products, in the garment industry, causing great shock. "China Entrepreneur" magazine in 2009, "Future Star - 21 Jia the most growth in emerging enterprises" in the selection, VANCL average annual growth rate reached the highest 1475.48%. IResearch Consulting forecasts, VANCL 2009 sales expected to reach 600 million yuan.
This reporter learned that, at present VANCL products have been covered by men's, women's, footwear, accessories, home, etc., in order to shape their Internet lifestyle brand, VANCL are first-line star in the Greater China region to find the right brand spokesman, more recently, an additional 20 million Yuan for technical research and development and self-built logistics subsidiary.
It is learned that, VANCL was formally established in October 18, 2007, 2007, operating income of 112 million yuan, in 2008 surged to 3 million, is expected in 2009 to 100% increase, breaking the 600 million yuan. VANCL Currently there are 20000 orders a day, selling clothes around 50000. The rapid growth VANCL won the favor of investors, SAIF, IDG, CEYUAN, Qiming Venture Partners and other international well-known venture capital firms have already conducted three rounds of VANCL total of millions of dollars in venture capital.
A VANCL founder and CEO, aging is the representative of China's first batch of e-commerce business Joyo founder. In September 2004, the United States to 75 million U.S. dollars acquisition of Amazon's Joyo, Amazon changed its name to excellence and is China's most well-known B2C Web sites, while VANCL management team come from Joyo. VANCL to overwhelming online advertising so that Internet users in China quickly realized this new brand, the marketing model has also attracted many imitators.
According to Ereli data, the current Chinese clothing net purchases of about 80 million subscribers (2009 estimated value), the number of Internet users in China is 338 million (first half of 2009), clothing is one of the most essential consumer goods, potential users base is enormous. IResearch Consulting predicts that online shopping clothing apparel retail trade accounted for the proportion in 2009 is expected to reach 9.7%, is expected in 2012 is expected to close to 17%, sales will exceed 80 billion yuan.
by: Frbiz Ril Continues To Create Wealth Frbiz.com Reports Benq Lcd Tv Is Expected In 2010 China Sales To Grow 10-fold Frbiz.com Reports * St Chunlan Asset Replacement To Complete The Third Quarter, Driven By Soaring Pr Frbiz.com Reports Win7 Sale, Analysts Say Apple's Mac Business Will Be A Test Frbiz.com Reports Unicom's Mobile Network Expressed Support For Parallel Phone Access Network Frbiz.com Reports Report Shows Acer Overtook Dell As The World's Second-largest Pc Maker Delivering Business And It Agility With Bpm, Erm And Soa Himfr.com Reports St Full Range Of Programs To Drive The Process Of Intelligent Auto Industrythe 16t Himfr.com Reports China Has Become The Largest Desktop Lcd Market Himfr.com Reports Arm May Be Threatening The Intel On The Internet Laptop Market Added Cost an Obstacle On Holiday Making Himfr.com Reports The Semiconductor Market Consumer Equipment Sales Will Drop 13% In 2009 Why Buying Online Can Make Your Gift Giving Easier