Fancy Dress Costumes in Australia
Fancy Dress Costumes in Australia
Fancy Dress Costumes in AustraliaIn Australia Costume Parties are typically referred to as Fancy Dress Parties, following the lines of Britain. The Australian costume market typically follows the styles of the United States Costume market and this is reflected in the growth of Halloween Costumes and Parties in Australia since the early 90s, even though Halloween has not historically been a celebrated event in Australia. Typical events for Australians that involve dressing up are the Sydney Gay and Lesbian Mardi Gras, the staff Christmas party and funnily enough the Cricket. In 2011 Cricket Australia celebrated 40 years of One Day Internationals, and everyone from the cricket commentators to a large portion of the crowd dressed up in their retro outfits for this celebration.
In the 1990's the Australian movie Priscilla Queen of the Desert was a huge local success, with the characters involved in theatre, and pantomine, with many costume changes. It became a cult movie for the Sydney Gay and Lesbian Mardi Gras, and sexy flimsy costumes were suddenly the rage.
A Mardi Gras Costume party with friends,Queensland 2011.
One of the oldest examples of Fancy Dress being worn in Australia is on display at the Western Australia Museum. It was a Child's Fancy Dress worn by Miss Rita Lloyd aged nine years to the Lord Mayor's Juvenile Fancy Dress Ball' at Mansion House in Perth on 8 January 1909.
The costume market is expanding in Australia. When you compare the statistics from eBay Australia for the costume market over the last 2 years - the growth on eBay alone is nearly 55% over the last 2 years. People are simply buying more costumes.
Halloween costume sales growth is staggering. The eBay statistics for costume sales Australia wide has the market at approx. $75,000 worth of costumes sold each week on eBay. During the Halloween week this grows to $240,000.
When you review the local searches through Google - the numbers are quite staggering. Costume searches through Google Australia amount to approx. 673,000 searches each month and Fancy Dress Searches are 110,000 searches each month.
Susan Grima the owner of Glamcostume, one of Australia's largest fancy dress costumes stores, identified the top 5 selling fancy dress costumes(and themes) in Australia for 2010. They were 1.Alice in Wonderland Costumes 2. Superhero Costumes 3. Toga Costumes 4. 1960s Costumes and 5. Sailor Costumes.
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