Clothing franchisees to learn from the "shadow" coming to the fore - to join, agents, distributors - Garment Industry
Share: Clothing franchisees to learn from the "shadow" coming to the fore - to join
, agents, distributors - Garment Industry
Brand enterprises and famous brands gradually occupied an important position in the minds of consumers, while those with Clothing Fighting side by side with business and commercial retail franchisee has been known. Recently held in Shenzhen Convention and Exhibition Centre, "Pop Style" of the first franchisees in China Development Forum, the participants first to "the success of franchisees," as the theme, the forum discussed the form Clothing Joined the development industry.
Franchisees to learn from the behind the scenes to the fore
Shenzhen Garment Industry Association, said the Secretary-General Chen Yongfang, franchisee Proxy Act as the garment industry, one of the healthy development of effective agents, whether past, present or future, for the development of the industry will play a crucial role. She said: "joined the agents do the work, the same as a solid to a clothing company Marketing Network foundation, joined in the winning end of the times is the industrial development agency as an indispensable driving force, joined the agency should be the full attention of all. "
Share: Participants agreed that "brand franchisee should be based on the one hand, the interests of maintaining brand image, we must also learn from the behind the scenes coming to the fore, must be good platform to further promote the use of the brand, increase brand awareness and franchisee Business self-awareness. "
Franchisees and brands need to enhance effective communication
Regardless of age or brand of the times the wholesale, apparel brand development are inseparable from the expansion of franchisees. Continue to operate with the well-known brand, a very large extent determined by the level and ability of franchisees. Now, franchisees can no longer be limited to a small business, but great potential in the development of brand promotion marketing business. As Professor Wang Xiangsheng
franchisee in answer to a question put it, "into the age of branding, brand companies and their franchisees team must change as the market continued to improve, if a franchisee is not responsive brand and market development needs, it will be eliminated by the market. From this level the current brands and franchisees in particular franchisee and brands need to enhance effective communication, learn from a number of aspects to improve their management level, strengthen market insights and enhance their own market innovation and service awareness, good ideas, happy to come from behind to fully display its image foreground and strength. With a full range of upgrade, to update the concept of franchisee can also adapt the brand Market Development Law era. "
Share: Franchisees and brands deep Cooperation Achieve win-win situation
As the second "Pop Style" First China Development Forum, the exclusive franchisee sponsorship support units, "Pop Style" brand head of the Ho Chi Hui said: brand franchisees can not develop without strong support, the franchisee's business directly affects the level of brand communication and promotion efforts, "Pop Style" I hope by organizing specialized professional forum for franchisees to optimize brand commercial and cooperative relationship between the franchisee to further enhance the level of franchisee operations, update their business philosophy.
After several years of development, the domestic apparel industry in the emergence of a large number of well-known clothing brands in the same time, some are strong, thoughtful franchisees also will surface. This stage, brands and franchisees need to explore not only the joint venture model, but increasingly regulated market background, how to build a standardized, mutual trust, improve, benefit, common development and enhance the close relationship. Therefore, the emphasis on franchisee to help franchisees, franchisee the right has become a leading garment enterprises and the whole industry a very important issue. Only we are one, and it does not say two words, only brand in the market competition radiate energy, and brands and franchisees to achieve win-win situation.
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Clothing franchisees to learn from the "shadow" coming to the fore - to join, agents, distributors - Garment Industry Kista