Choosing an Online CRM Solution
Choosing an Online CRM Solution
Choosing an Online CRM SolutionDespite the influx of online CRM systems to the market worldwide over the past number of years, Microsoft have taken their time in delivering a worthy competitor to Salesforce's throne. Now it's finally here, to go hand in hand with Microsoft's other online product offerings such as Office 365 and SharePoint Online. It's quite clear that the focus is on the cloud in 2011. So what are the outstanding features that set Dynamics CRM 2011 Online apart from competitors? Let's go through a few of them:
Email Integration
If you are in any customer facing position within a company it is inevitable that you will deal with either enquiries or complaints. The question is how to manage and organise these in a productive fashion, especially as the number of customers you deal with grows and you have to try and manage all these accounts through your email client. With the majority of companies worldwide using Microsoft Outlook, it makes sense that every CRM system has some Outlook integration. Dynamics CRM 2011 Online goes a step further, being the only CRM system with Outlook as a native part of it, rather than just a feature that can be integrated if needed. What this means is that employee's will be able to have all the functionality of the CRM system, without ever having to leave Outlook and the familiar Microsoft interface mean's they'll also need little training to begin using it. A plus point for everyone involved.
Mobility
Almost every enterprise application being released in the past year has mobile functionality. The questions is; how good is this functionality? It's important when utilising your mobile to view your CRM data, that it is the most relevant and up to date information. However, Microsoft are one of the only companies who actually offer real time data updates, rather than updating the CRM system at set intervals. This ensures your sales reps are walking into a meeting with the correct and most up to date data, and any technical staff you have know that changes have been made to their service queue when out on site. This is essential when time is money in today's economic situation.
Dashboards
If your car is underperforming or has a problem, your dashboard is generally the first place to signify this, normally through a red or flashing icon. The CRM dashboard is similar in some ways. It tells you not just how your overall engine (the company) is performing but also how the individual parts (you) are performing. This is vital when you are trying to hit certain targets, be it number of opportunities identified, number of sales made, or number of customer complaints resolved per day.
It's also important that these dashboards can be customised to suit how the employee works. This leads to both a much more pleasant and much more productive experience for the user. Microsoft Dynamics Online CRM softwareallows for every part of the CRM system to be customised quite easily by the user.
Satisfaction Guaranteed
With employee's needing hardly any training to get started, the whole company should notice rapid user adoption and increases in productivity straight away. Both customers and employee's will be happier, which should lead to exceptional service and loyal customers.
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