Celebrities doing the ‘right' thing
Celebrities doing the right' thing
Celebrities doing the right' thingToday a lot more people are concerned about the environment and their own carbon footprint, greater awareness campaigns have helped deliver the message to people and businesses. A great communication channel is through celebrities, people follow celebrities and try to mimic them, therefore if a celebrity is seen to be green' many of their followers will try to do the same.
Recently actor and former Strictly Come Dancing champion Tom Chambers celebrated the opening of his new stage spectacular White Christmas The Musical, with the delivery of a new Fiat 500 TwinAir.
The TwinAir is the latest greenest city car; with its 2 cylinders it can do 68.9mpg and produces 95 g/km so is London Congestion Charge exempt as well as road tax exempt. The trendy Fiat 500 has become very popular amongst the young and the trend setters as well as followers; the TwinAir aims to do the same especially with its extra green credentials.
Tom said about the TwinAir, "My job as an actor takes me all over the country, just as White Christmas has, so it's important I have a car that can get me where I need to be safely, reliably and economically," says Tom. "It's well-known that I love the Fiat 500, and I'm particularly excited about having this latest model with the new TwinAir engine. Straight after White Christmas I go into training and rehearsals for another theatre project which at the moment is top secret but will be announced soon. However, it will mean me travelling the country to various theatres so I'm just pleased I have the 500 TwinAir to help get me around in comfort and style!"
Many of Tom's followers will be intrigued by his decision to buy a small economical city car, they'll do a bit more research on the Fiat 500 TwinAir and maybe even trade in their used Fiat Bravo in Abergele. This is the sort of exposure a car manufacturer loves.
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