Buy Backlinks - Top Methods for Controlling Local Results
Buy Backlinks - Top Methods for Controlling Local Results
Buying backlinks is a smart way to boost search engine relevancy but it's also frowned on by the search giants like Google. According to them you're gaming the system. The bonus to business owners is that the search engines are still having a rough go of determining what is a purchased link and what's editorial (meaning someone gave it freely).
If you want a great way to help build local relevance for targeted keywords then a strategy to buy backlinks should be at the top. That lone isn't always enough however. If you want to boost your local preference you need to take some extra steps. You can rely on your SEO agency to tackle a lot of these but there's no reason why you can't do a little of your own SEO work to supplement your backlink strategy. Here are some tips for boosting your local search relevance.
Location Keywords
SEO is important for hitting global level search relevancy but you can achieve the same by using location based keywords within your site content. This tells the algorithm that you're relevant to a specific area or region. Not only should this type of keyword make it into your general content but where possible it should be incorporated within your title and meta content - and footer - for every page.
Local Keyword Link Juice
When it comes down to your rank, it's a huge popularity content. While it used to be primarily about the links you were getting, it's also about the social proof with the most recent Panda/Farmer update. You can still gain the link boost by making sure that you're linking your location based keywords. Likewise, if someone is linking to you, try to get them to use your geo-specific keywords
Generate Local Links
Getting those local links might seem difficult but if you service on a local level then you have an opportunity to start networking with your clients and consumers. If they have websites or blogs, you can solicit a space for your website link using targeted geo-specific keywords. This kind of link sharing is as good as word of mouth with your loyal customers.
Claim Your Local Spot Online
A number of services offer business place pages including the major search engines like Google Place pages and Yahoo! local. Take the time to claim your business listing within these services and use the space to tell a bigger story about your business. With a completed place listing you'll get even more prominence in the local search results for your targeted keywords.
Enhance Your Listing
This adds to the above item: On top of working with a service to buy backlinks, you should claim and enhance local businesses listings to offer search users a big glimpse into what doing business with you can look like. The backlinks you purchase will get you better placement for more landing pages while your local business listings can be optimized and enhanced with media to really sell you in the search results.
Ultimately, search engine optimization and search marketing are about selling your business to people in need of a solution. You need to work hard to market your business and your brand so that when people see you in the SERPs as a result of a strategy to buy backlinks, they'll be more inclined to click through and do business with you as opposed to a local competitor.
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