Business Card Creation Essentials
Contrary to popular belief, there is money to business cards
. They are a great tool to let your business grow.Decades ago when social media, emails, and chats were not yet discovered, merchants rely on business cards to get the word out there. These humble cards serve as the easiest and fastest way to get your marketing message out there. They deliver your message, your brand, and your business personality in one powerful shot. Today, despite the popularity of online marketing, business cards are still one of the most influential marketing materials.
But with the number of business cards you receive each day or those you see in checkout lines of stores how many card actually caught your attention? One, two, or perhaps none. You probably didn't even notice the business name of those cards directly given to you. You simply took them, put them in your pocket and walked away. All this because the cards were not designed effectively.
It is important to remember that your business card represents you and your business. So the moment people touch your card they should immediately have a feel of the standard your business stands for. From the visually compelling colors and design alone, they should immediately see the quality of your products or services. A creatively designed card will tell people about your business and create a memorable impact that would encourage them to pass on your card to others.
Here are some important tips to follow when creating your business card printing:
Don't sacrifice quality over the cost. For many small or startup businesses, money is the issue. All too often, they don't have the capacity to create exceptionally compelling and colorful business cards. But the good news is there are lots of ways to create cost effective card these days without sacrificing quality. For instance, instead of using full color printing, you can always opt for two- or four-color printing. This greatly reduces the cost of printing. Keep in mind that a poorly designed and printed card reflects on your business, so always aim for good quality cards.
Stay simple. You don't need to use complex designs to create compelling business cards. There are many beautiful and simple designs out there. It can be tempting to let loose on your creativity with your cards, but keep in mind that simple, organized cards are often more effective than cards packed with elaborate images. As much as possible stay simple and avoid too much splash in your cards.
Showcase your brand. It's easy to get tempted with creating overly unique and funky business cards. After all, you want to get noticed in the market, and naturally the best way to do that is to create too interesting cards. Obviously, people will remember your sparkling and interesting card, but would they remember your business? Probably no. This is why it is important to let your business card reflect your brand and your image effectively. Stay consistent with your design to create a sure hit business card.
Pick your sizes carefully. From the font and logo to the actual size of the card, carefully attention should be given to size. Pick a small font and your card would be unreadable. Use an overly huge logo and it could overshadow your contact information. Likewise, pick a huge card size and people would have a hard time tucking them away. Chances are they would leave them in their drawer or throw them away.
Business Card Creation Essentials
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