Business Success - How To Build A Raving Fan Base
It is important to have raving fans if you are going to make the biggest impact possible
. We all want to make a difference, we want to help people and we want to support people. Whatever your expertise is, whether it is cutting hair, plumbing or information marketing, you need raving fans. They are the witnesses to your craft and your skill. We don't need validation, but it sure does help and it feels good too. What does it take to create raving fans?Your fans will expect you to be confident and they will be drawn to you if you over deliver. They also want to see and hear that you relate with them and that you have been where they are. The language, the problems, and the concerns. Share that you know it all really well and you have solutions, ideas or a skill that can make it all better.
Be real, be humble and be poised to get in front of the right people. How you make people feel is the key. Think about the people you are in awe of, celebrities, accountants, teachers, what about them makes you a raving fan? The experience people create and the feeling that come from that will stand out and remain the calling card of the go-to people. You can be one of those great and revered people if you take a moment to think about every detail of the experience you are creating for others.
If you have no idea what that would look like or where to begin then you will start by doing some research and be completely present to what others around you are doing and creating for you. Not just the good stuff that you like, but also the experience that disappoint you or leave you feeling under valued as a customer. Those experiences can be very helpful when you dissect it and ask yourself how you would have done it differently, how you could improve it.
Make it a priority to create so much value and such amazing experiences for people that they can't help but be a raving fan. The ideal is to have raving fans that tell everyone they know how great you are and how they really need to pop over and see what you are up to and be a part of your 'fan club'. What would this look like? What would this do for your business? When will you implement some changes and where will you start?
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Business Success - How To Build A Raving Fan Base
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