Brand Reputation Management Online
Brand Reputation Management Online
Brand Reputation Management OnlineYour brand reputation directly correlates with the number of new clients you attract and the number of clients that remain faithful. Regardless of the size of your business, your image is an integral component of what establishes your earning potential. When you get negative feedback, it is important to already know what to do about it.
Consumers can be very vocal about what they like and what they don't. People that are passionate about something usually have no problem with spreading the word. With the increasing power of the internet, anything that a customer says about your company becomes powerful as well. People use the internet to rate companies, their services, products, practices and policies. There are several websites dedicated to publishing and disseminating information based on customer experience and opinion. Individuals that use search engines to look for your company can stumble upon these review sites and read comments that don't positively reflect the way you do business.
Negative comments can sway another persons' perception of your brand reputation and discourage them from doing business with you. One bad review can be spread at a rapid pace and viewed by hundreds if not thousands of people. There is an endless opportunity for your company to fail because of a lack of reputation management.
Your reputation can be manipulated by anyone who wishes to write something bad about you. It could be a rival business or even an employee that was terminated. The comment may not even be true but in the minds of readers, this comment provides an authentic inside scoop about what they can expect from your company. If you are trying to draw in new customers or employees, these comments could scare them away. Brand management should be implemented to save your company from the repercussions that results from negative feedback.
Review sites and forums aren't the only places where your brand can be dragged through the mud. Social networking sites like Facebook can be beneficial or detrimental to your brand. Social media is a dominant force on the internet and can affect your business because of the magnitude of its use. You need to do everything you can to downplay any negative attention thrown your way.
Forget about yesteryear when a displeased customer would only tell their immediate family and a few close friends about a bad experience with a company. With the internet, this kind of message doesn't just reach a few people, it reaches thousands. There are things you can do about it however. You can reply to the person and explain your side of the story. By posting your explanation in connection with their remark, you give customers a less biased sense of what happened and who is at fault. You should also create and syndicate new web content through blogging and press releases that will provide positive information. The more original your content is and the more frequently it is published online, the less important bad reviews will become.
Optimum7 can help you manage your brand's reputation online, contact us today.
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