Appliance Business Called Channel: Tm To Be Rolled Out Nationwide
Shelter tiger, domestic appliance market, frequent consumption of hot now
, but the most striking
Bringing home appliances
Policy "second update" and appliances TM to pilot policy news of success highlights two major markets. At the same time, the business has launched a "household appliances New Year gifts", "toot stocking a large set of" business end of war and other promotional activities, making the upgrade appliance topics TM to pilot policies on the market a hot topic.
Pilot areas: type of bit more
Jiangsu Wenfeng Electric Vice President Liu Jinsong, said: "As people's living standards improve,
Mobile
Upgrading their accelerated the trend of fast moving consumer goods increased daily. Thus, like computer, mobile phone should join the TM to the scope. "
Only home appliances to the countryside of Jiangsu Province, TM to comparison of the data as an example. As of December 25, Jiangsu Province accumulated
Sell
PC 51 600 units to the countryside; phone 38 000 units; as of January 27, Jiangsu Province, the number of computer recycling old appliances TM to only 39,800 units; sales will reach 201,200 units. In other words, home appliances TM to process, such as old
Refrigerator
New PCs and other "old A renewal B" is very common, this projection, cell phones TM to pull the overall market will be considerable.
"Addition to mobile phones,
Digital
Camera, DVD player, CD, electronic dictionary, PDA and other small consumer electronics products and updating consumer market potential is quite large. "Liu Jinsong said. As the second batch of Jiangsu Province, home appliances TM to bidding Wenfeng Electric Appliance business unit head, Liu Jinsong, said:" We are now actively preparing for all kinds of tender documents, bid opening is expected soon after. By then, we will more market feedback to the relevant departments. "
Non-pilot areas: the scope of a large number of re-
It is understood that, in addition to mobile phones Wenfeng Electric TM to carry out activities on their own, with the benefit of Baotou appliances, Anhui 100 large electrical appliances, the National Health and appliances, Wuhan Industrial appliances, large appliances and commercial appliances such as Mianyang, to the Society or non-winning non-pilot regional sales companies, but also the light of home appliances TM to carry out a similar policy of "renewal and promote consumer" promotion.
Large electrical appliances, general manager of Anhui 100
CHEN Ming-hui said in an interview: "The current appliances to rural areas compared with the TM to have been very clear. The former is popular in the 34 appliances to accelerate the market to play a stimulating effect of consumption, while the latter is developed coastal areas and inland regional level, the secondary market for consumer appliances catalyst replacement. "
CHEN Ming-hui, said: "Hefei field, appliances TM to business battle has been going on for several years, but the power of business, after all, is limited. Especially in the recycling and reuse part of treatment, lack of appropriate market regulation. Therefore, the last 6 month pilot appliances TM to policy implementation, our organization within the company to seriously study. However, there is still no effective solution to the recycling of waste home appliances business channels and dismantling the issue of cooperation. "
Mianyang, head of the Society for electric yellow book, said: "Despite the impression that people in Mianyang, the market is a typical countryside home appliances market. However, in comparison with other cities, the late 90's household appliances market is also popular in Mianyang acceleration period, and now is the time precisely to the replacement node. "
"In fact, since the late 80s, north of Guangzhou-Shenzhen Tianjin, Jiangsu and Zhejiang Xiang Lu Min and other economically developed provinces and municipalities have already begun the first round of the popular consumer trend of home appliances, in the late 90's played the first round of replacement boom, at this stage is the replacement of its second round of the peak consumption period. In the meantime, Hefei, Chongqing, Wuhan, Zhengzhou, Chengdu, Shijiazhuang and other inland provincial capital-level market, the market only later than 1? 2 years, currently is in the second round of the consumer replacement market phase. "the Union of Chinese consumer electronics channels (CECA) informal organization of academic advisor Professor Li Dejun said. "Therefore, household appliances TM to the inland capital level and better economic conditions, the secondary market, also have significant consumption potential.
Appliance Business Called Channel: Tm To Be Rolled Out Nationwide
By: qoqo
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