A Lesson For The Work-at-home-mom: It's Not Personal It's Business
Remember this quote from You've Got Mail? I love that movie! I realize there's a
down side to this perspective, but I want to talk about the up side for just a moment.Women are such emotional creatures. We feel EVERYTHING. I think that's one of our best qualities, but sometimes it can effect our judgement when developing our home business. You might know what I'm talking about if you've been working your warm market. You DREAD calling them and if they say No to your request/opportunity/appointment/whatever, then your feelings get hurt (especially if it was a friend). Somehow it makes it that much harder to call the next person, and the next....and then somehow you're not accomplishing the dreams you had in your heart when you started this business anyway.
But, it's not personal, it's business.
1) Don't wear your feelings on your sleeve. Your friends or family members aren't rejecting YOU, they just aren't interested in being your customer or business partner. Don't dwell on hurt feelings or getting offended. Tell yourself (nicely) Self, get over it!
2) What would Gregg Steinhafel (CEO of Target - one of my favorite
stores) do? If you were the head of some big corporation like Target, how would you run your business? Would you use a different strategy if something wasn't working? Would step back and evaluate from time to time so that your efforts could be most effective? Probably. Would you sulk and whine and stop trying because you ran into some tangles? Probably not.
It's not personal, it's business.
If your efforts have been failing, then instead of allowing discouragement or frustration get your goat (love that expression....but what the heck does it mean?)! Push through and call a company-wide strategy session with yourself...pull out the dry mark board, charts, spreadsheets and fancy Mont Blanc pens and get to work. For help with new marketing strategies, check out my blog!
Listen Momma. You can do this! You brought a child into the world. You invented the term 'multi-tasking.' You deserve to have a thriving home business that enables you to be at home with your little gems. Go for it!
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