Very Productive Meeting Designed Home Appliance Innovation Core Competencies
Appliance innovation had a productive session
"This is really a nice campaign!" Stand just next to the award-winning products, Xiamen Overseas Chinese Electronics General Manager Xie Siyu a happy smile on his face exposed. In talking to reporters, the words can not hide the pride in showing between. In a few days ago by the State Intellectual Property Office and China Central Television jointly organized "CCTV2006 Innovation Festival", the Xiamen Overseas Chinese of a LCD TV was the "best design award", breaking the long-standing monopoly by foreign brands, and Samsung Bosch to share the award.
Were as happy as TCL, Haier, Little Swan, and other enterprises, are also a productive session. TCL dynamic large screen LCD TV New hyun law H61, Little Swan Washing Cube washing machine fog state final victory over the outstanding foreign and domestic brands, topped, the winner of this innovative festival's "Best Annual Innovation Design" Award Design and innovation has achieved a breakthrough beyond, fully meet the international standards.
Although only the results of an appraisal, but it is the domestic appliance industry to seek a breakthrough in industrial design, a microcosm. Throughout 2006, the consumer electronics market, TCL, Xoceco, Konka, Skyworth, Haier and other domestic brands have a big issue in TV design, employing well-known design team to establish design center in concentration study fashion design, etc. not only significantly reduce new product time to market, but also frequency by design awards and patents. Insiders believe that with the rise of consumer buying behavior to the experience economy era, when buying appliances, in addition to the real value of external considerations, more attention to their underlying value. Therefore, tired of the advertising campaign, price war, the channel war, the domestic appliance business started picking up the banner of product design, TV design in the end wishing to innovation.
Collective development effort of domestic enterprises
"We have positioned as a product of industrial design software innovation and brand building tool for the engine, hoping to convey through the industrial design products suitable worth, to gain consumer recognition and loyalty." Xie Siyu the first time to reporters expressed his acceptance speech.
TCL Multimedia Han-ching, general manager of China operations, told reporters: "Innovation is the source of growth. Was 'the best year of independent innovation design' award is an innovative company always adhere to the concept of recognition has shown the past few years efforts, TCL has been designed with the overseas home appliance giants have a high strength low, that China's household electrical appliance, like a stage to play the leading home appliance world. We are willing to join hands with other Chinese home appliance manufacturers in the international market, Chinese companies are playing a new world . "
In fact, in recent years the major domestic TV makers are invariably focus the design into the development of business enterprises which. In 2004, Xiamen Overseas Chinese began to architecture independent ID design and development platform, its team members are distributed in Japan, Europe, the United States and other cutting-edge high-end market to capture the message; the same year, TCL Thomson M & A after the French, won a world-class design team suave (TimThom). Year in April, designed by the Zhe Zhi Xuan management team dance B68 series although a few higher price than similar products, but still higher than expected sales target; this year, Konka Liang latest video series is not only received several design awards, even in a wave of consumers buying boom.
Into the Gome and Suning stores and other home appliances, the reporter found, or elegant or noble or simple or fancy LCD TVs everywhere, but more than New Bacheng are domestic brands. To the staff, like Xoceco, Skyworth Konka, Haier and other intellectual property rights not only has a unique design also has a very hot color TV sales, "sometimes dozens a day can be sold."
Industrial design into a "sub-core competence"
Industrial design is the brand image of the face, is an important part of technology development. Product quality performance for the two aspects of internal and external, internal and external quality can directly reflect the level of industrial design.
Very Productive Meeting Designed Home Appliance Innovation Core Competencies
By: zhangbetty Attaining A Dropship Directory For Your Work At Home Business In-House ID Card Printing Protects The Business Tips and Strategies for Reducing Costs on Monthly Bills At Home Work Business Opportunities: What Most People Forget Smart Ways How to Better Boost Your Earnings with Home Work Business Opportunities Home Work Business Opportunities: Professional Tips in Setting Up One Things To Ponder When Ascertaining A Legitimate Home Business You Can Start Quickly - Best Home Based Business Opportunities Getting The Human Resource Management Information You Need To Protect Yourself And Your Business Why You Must Read Home Based Business Reviews Free Online TV - Stop Paying Cable Bills Home Business Opportunity - Avon Is An MLM Company Door To Door Cash - Finance Is Now Granted To You At Your Home