5 Tips For Making Your Site Move As Fast As Your Business
Entrepreneurs and business owners are working hard everyday and they're constantly thinking about their business
. However, most of them don't have websites that reflect their business approaches: their websites are not as flexible as some of them are and very few of the entrepreneurs have websites that can jump into new opportunities as fast as they can. That may hurt an entrepreneur as it means he does not keep the pace with today's business world.Each business owner and entrepreneur should be aware of that as that's the key to online success. A dynamic and constantly updated website should be as second nature as getting your business cards updated with your new email address.
The ideal website should be providing more than just a list of services and a contact form as you do way more than that in your day to day business life. Your website should reflect your business dynamically: its direction, its announcements, its events, its new customers, and its know-how.
Here are 5 useful tips to get you thinking in these terms:
1. The viewpoint of your customer. Make sure you know your audience. Considering you research your prospects before your presentations, you should tailor your website to your prospective customers. Make sure you know their pain points. Your website home page needs to provide the answer to these points while making it clear your company is the solution. This is your message. It's the one sentence description of your company you use every day when you meet new people. It should be prominent and easy to understand on your website. It will give meaning to your call to action.
2. Visibility. You go to industry events, attend social functions, pass your cards out and even trade shows. Your offline behavior should reflect your online strategy. Twitter, Facebook Fan pages and LinkedIn Company pages are pretty much mandatory. Each website should have prominent links to lead to these social media accounts. You will not necessarily get a new customer, but you absolutely have to market and brand your company at every turn you get. Social media integrated into your website is the easiest way to let people know your site is successful, thriving and dynamic. Of course, this will then be the view they have of your business.
3. Cutting edge. It's a direction that suits any kind of business. You don't need to discover the next billion dollar patentable idea either. It just means you're forward-thinking. Your customers know you stand out but how do prospects get this from your static website? Show your methods, change them by improving them, and use your blog to let your prospects know you're not resting on past accomplishments. Show them instead your company has the depth and foresight to recognize and address key new initiatives in customers' industries.
4. Excitement. Show enthusiasm and excitement on your website. You are not a boring person, so your website shouldn't be either. Use prominent colors, clear messages, frequent updates, blog articles where comments can be left. Excitement is that one thing that can make the difference between your business and its competitors.
5. Services and achievements. Make sure your website lets your clients know how you can solve their problems. The main idea is for your website to reflect your offline business behavior. That's why you should come up with more than just a list of services. Case studies will show your customers your company's depth of knowledge and expertise while focusing on how you can solve their key problems. Your company may or may not have awards but having them lets you show off your recognized abilities. Try showing up close relationship with your customers and let your clients know that feedback is a great concern for you, as this is how you can win your new client's confidence.
The online world is getting more and more dynamic and each business should keep the pace with it. Technology all makes this happen easier and faster than you think.
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