5 Competitive Advantages Seo Copy Provides Online Marketers
1. Instills Trust: Studies have found that web searchers trust organic listings 86% of the time versus paid listing.
It is perfectly logical because paid ads are just that paid. Anyone with money can place an ad and show up in search results. But when a site shows up organically, its like the playing field has been leveled.
Searchers tend to trust these results more because they know that its not paid. While they may not realize how or why a site shows up high in search results, all they know is that its not paid which gives it more validity.
2. Increases Sales: According to an August 2005 Search Engine Guide study, more and more sales are resulting from organic listings. This makes sense when you consider the following:
Evgenii Prussakov, a well-known affiliate marketing specialist, wrote a book entitled Online Shopping through Consumers' Eyes: A Study of Online Users' Responses to 107 Questions (get it on Amazon). He found that over 71% of shoppers trust organic results over sponsored results.
Furthermore, they know the difference. When asked the question: Do you know the difference between natural results and sponsored ads in search engines, a whopping 82% said, Yes, I know the difference. Only 18% didnt know the difference.
This is important because trust especially on the internet is key to making sales and building an on-going relationship with online shoppers.
3. Lowers the Cost of Internet Marketing. The cost of PPC increases every day. This is due to simple supply and demand. As more and more advertisers compete for the same market (hence, keywords), the price escalates.
After all, the effective keywords remain static. But, the demand for them goes up. Hence, the price goes up. This cuts into profit, shrinking your ROI (return on investment).
Organic traffic driven by effective SEO content pays dividends for years to come. In theory, it only costs time to produce and you can produce as much or as little as you want.
You dont have to worry about the other guys budget being bigger than yours. As long as you produce informative SEO content on a consistent basis you have a competitive chance.
4. Allows You to Benefit from Competitor Spending: Did you know that you can benefit from your competitors PPC (pay per click) spending? How?
When a web surfer types in keywords and their paid ads show up, your relevant SEO content (if it has the right keywords) will show up as well. In essence, you benefit from their paid efforts because they cant block your site from showing up like they can in a PPC campaign.
5. Pays Dividends for Years to Come: A piece of content you write today will still turn up in search result five or ten years from now. This means you can get customers five years from now from marketing you do today. And the more SEO content you produce, the more traffic you will drive to your site.
Just think of how much easier it is to convert customers who keep coming across content produced by you. Once they read one article from one source, then another from another source, then another on your blog, then another in an SEO press release, theyll start to think of you as an authority in your niche.
And, this is exactly what you want and what well-written SEO content can provide. In 1839, English author Edward Bulwer-Lytton said that the pen is mightier than the sword. This has never been more true when it comes to internet marketing and well written, informative SEO content.
It can allow you to compete effectively against the most deep-pocketed competitor. And, with the internet getting more competitive every day, this weapon of online marketing is one that will stand the test of time.
by: LISA WEBER
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