Since the primary purpose of a successful business is to help customers with their problems it stands to reason that a business would be organized around the way customers look at problems.The Customers PerspectiveThe typical problem solving cycle of any customer can be broken down into four stages, each with a trigger that starts it off. Identifying a problem triggers the customer to start looking or shopping for solutions. Identifying a viable...more
We know why people want things:1. to meet basic needs,2. to save time or effort,3. to get peace of mind,4. it appeals to their image or ego,5. fun or enjoyment,We also know why people go looking for help with these things:1. physically can't do something2. don't know how to do something,3. don't have the time4. don't have the tools5. don't' like doing it6. more efficient to have someone else...more
Could evil corporate America actually be helping us?When it comes to business most of us take one side of the other: Business owners are either viewed as helpful visionaries or evil devils. The evil view feels that the heads of major corporations exist to fleece our pockets and take our money. They'd roll us in the alley given the chance. If you're looking for a bad guy, few compare to the faceless evil of corporate America so often portrayed in today's media. The evil corporation is out to get your money!If you ever bother to take a second look with the good light turned on, you will have to admit that successful businesses are there helping us fulfill our needs and desires at every turn in ways we could never achieve without them. Are they being good and helpful, or are they evil and opportunistic? Well here's the low down. Are they in it for themselves? Absolutely! Are they also in it for you? Absolutely! Fundamentally successful businesses are started for two reasons.1. To help themselves (selfish devils)2. To help others (kind-hearted angels)Is it possible they could do both? Yes, they can do both. In fact they need to do both to remain useful to themselves and to remain...more
If you want to design your business so that it provides the best possible experience for your customers, you have to think about the customer process. People go through the same steps every time that they look for a product to help them satisfy one of their basic needs. By understanding these steps you can better understand the customer and come up...more
For any business to be successful, the people inside the business must understand why people would want their products or services. Understanding the 5 reasons people ask for help, and the 5 corresponding benefits they receive is critical to understanding what type of help you should offer.I was brought up in a very small town where we learned to...more
For any business to be successful, the people inside the business must understand why people would want their products or services. I travelled to Brisbane Australia several years ago, arriving at midnight on a bus from Sydney. I was alone, had no place to stay, and very little money. I needed a place to live out the next 6 to 8 hours. I was looking to meet my basic needs. With no real knowledge of the city, I started looking for a bridge to sleep under. As it turned out I met a cab driver walking down the road who took me to a nearby hostel where I got to sleep on the couch for the night. If he had tried to sell me a trip to the Grand Hyatt, I would have had to decline. I was not looking for comfort; I was looking for basic shelter. He had backpacked in his youth, and understood where I was coming from. He correctly assessed my situation, and offered me a solution that worked for me. The cab driver understood not only what I was looking for, but why I was looking for it. I needed shelter, but I only wanted to meet my basic needs, nothing more. If I ever met him again, I would thank him and buy two of wh! atever he was selling.We can break the reasons why people buy things down...more
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A higher interest rate with a loan can deteriorate your budget. Often it may lead to a failure of repayment. You can't afford this costly mistake as you have already other usual expenses. To avoid from these adversity, you need such a financial help...more
Any business activity is backed by a potential source of finance. Whether you have to start a new one or expand the existing one all this take a good sum for the accomplishment. Often you may find it tough to convert your business plan into a real...more
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When debts are giving us the troubles that we never anticipated, what we do the first thing is to look for a loan option which gives us the comfort of borrowing money that we can use as a solution for our debts. Such low rate money can be easily...more