SMS marketing campaigns have been growing in effectiveness and popularity over the past year. Consumers and businesses have been noticing this new marketing tool to communicate and use as a method to grow sales and benefit with coupons and discounts. Business owners have turned to SMS marketing because other advertising and marketing methods have become so saturated with competition that it is hard for consumers to find their...more
New small businesses are often faced with the task of marketing on little or no budget. Aside from the staple marketing materials like business cards and a website, there are other strong and effective marketing tools which are often overlooked. Here are three secret weapons for the small business to create awareness, reinforce brand recognition, and keep customers.YouTube Videos Internet Video Marketing is designed to create a...more
Your business may need IT support services for a whole host of reasons but perhaps the most common one is not having the in-house capabilities to deal with all of the networking and connectivity issues within your organisation.You may also require IT network support to help your dedicated IT department to install a virtual private network (VPN) or work with specialist hardware.A good provider of IT support services will offer solutions to all sizes of organisations, from small businesses to multinationals and from across a wide spectrum of industry sectors.Those working within small or medium sized enterprises (SMEs) can benefit hugely from IT network support and other IT support services because they simply aren't big enough to employ their own IT department.Whatever the size of your business it could be more cost effective to outsource some or all of your IT support services. This also ensures that only those who are properly qualified and experienced are responsible for the maintenance of your computers and network.Employing an IT network support company will save you time and money and it will also provide peace of mind as you'll always have support and advice on hand whenever...more
Many factors come in to consideration when making decisions about marketing a business for sale. Considerations such as advertising budget, professional help, advertising mediums, timescales, sale price and employees along with many others.Firstly, it is advisable to set a budget and work within that set figure, although it is...more
A lot of people dream about starting their own business. A good way to get in the habit of owning your own business and how to manage profit, loss and deal with customer service and marketing you can start a business cleaning windows. If you want to learn how to start a window cleaning business here are a few tips.Consider what time you have to...more
Despite their best efforts, small businesses and professional services companies sometimes find that they just do not achieve the results intended or their business marketing plans cannot be fully implemented. Marketing plans can fail or miss the mark for a variety of reasons. One of the most common reasons, however, can be found in the business marketing strategy and not in the action plans.Here are five tests of a business marketing strategy that must be met if your marketing plan and your activities are expected to succeed.1. Alignment with Business Strategy. It is absolutely essential that you align your business marketing strategy with your business strategy. The marketing strategy needs to flow from the business strategy. For example, if your growth strategy is to increase business by adding a new product, you will be working at cross purposes if your overall strategy is to focus on selling your existing products.2. Budget Sensitivity. The budget establishes the boundaries for your business marketing strategy. No matter how great an idea seems, if you have spent half of your budget and you need the rest to meet your goals, you simply cannot pursue the new idea...more
Let's begin with a definition. This isn't an "official" definition it's just my definition of "Brand Marketing"."Brand Marketing" is any advertisement that doesn't contain an offer.Basically the ad just says "Hey! Here I am. Look at...more
A perfect definition given by Wikipedia for Enterprise Mobility Management is Enterprise Mobility Management is the set of people, processes and technology focused on managing the increasing array of mobile devices, wireless networks,...more
Internet has made business operations easy and at the same time extremely difficult too. While you have better access to target markets, your customers have similar access to your prospects. Just one dissatisfied customer can negatively...more
Trade journal marketing is something that should come naturally to every organization. Your company has something every journal editor is eager to get their hands on: knowledgeable experts. The journals in your industry offer great...more
Many entrepreneurs today are finding themselves with more time on their hands than money. Without money, the normal mainstream marketing that you did before the economy went south is probably no longer an option. So how do you get...more
With the sudden surge in the success of multilevel marketing online as well as offline, people have started talking about it and have wondered how they can take this opportunity to make big bucks. With so many people working from their homes by doing...more