SMS Marketing Campaigns For Small Businesses - 5 Tips to Make SMS Marketing a Success
SMS marketing campaigns have been growing in effectiveness and popularity over the past year
. Consumers and businesses have been noticing this new marketing tool to communicate and use as a method to grow sales and benefit with coupons and discounts. Business owners have turned to SMS marketing because other advertising and marketing methods have become so saturated with competition that it is hard for consumers to find their message and redeem offers.SMS marketing campaigns work so well because the business owner is communicating one on one with the consumer. The business is not competiting with other business on the mobile channel. Text offers are sent to the subscriber three to four times a month. Consumers are unlikely to sign up for multiple text marketing campaigns within the same niche. If you own a pizza place, your subcribers will only be on your list, and not your competitors.
The two main parts of every SMS marketing campaign is promoting and growing your opt-in list and then sending relevant text offers to that list. To promote your text campaign you get your mobile call to action out there by promoting signage in your business, integrating the call to action with other marketing materials and online sites such as Facebook and Twitter.
Customers who opt in by texting your keyword to the 5 digit shortcode are automatically sent a reply message thanking them for signing up to your text list and depending on your marketing goals, an offer they can redeem by showing their cell phone message at their next visit.
Your list will grow each week on auto-pilot and the next step of your SMS marketing campaign is to send relevant offers that reward your subscribers for being on your list. The less frequent you send offers the higher your redemption rates will be. No more than once a week you can send a text blast to everyone on your list with a coupon, special discount or limited time offer that will increase your sales, customer frequency and customer loyalty.
Text messages sent through the SMS channel are read within 15 minutes and redemption rates across all businesses average 20 percent. This is much higher than direct mail, newspaper, radio, box toppers and social media marketing. With redemption rates so high, the ease of starting a mobile marketing campaign and the increase in sales it can provide your businss, starting an SMS campaign is a great choice in this economy and digital age.
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SMS Marketing Campaigns For Small Businesses - 5 Tips to Make SMS Marketing a Success
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