New small businesses are often faced with the task of marketing on little or no budget. Aside from the staple marketing materials like business cards and a website, there are other strong and effective marketing tools which are often overlooked. Here are three secret weapons for the small business to create awareness, reinforce brand recognition, and keep customers.YouTube Videos Internet Video Marketing is designed to create a...more
Your business may need IT support services for a whole host of reasons but perhaps the most common one is not having the in-house capabilities to deal with all of the networking and connectivity issues within your organisation.You may also require IT network support to help your dedicated IT department to install a virtual private network (VPN) or work with specialist hardware.A good provider of IT support services will offer solutions to all...more
Many factors come in to consideration when making decisions about marketing a business for sale. Considerations such as advertising budget, professional help, advertising mediums, timescales, sale price and employees along with many others.Firstly, it is advisable to set a budget and work within that set figure, although it is important that it is realistic in the first place. Getting professional advice from someone such as a business sale transfer agent can help you prepare your business sale and provide information on current market trends and conditions. This option also ensures you are asking the correct price for the business compared to other enterprises on the market that may be in competition for the same buyers.One of the most important decisions has to be where to advertise when marketing a business for sale. There are many options to consider including newspapers, trade magazines, business transfer agents and business sale websites.When making this important decision, it is worth thinking about who and what type of buyer you are trying to attract - does it need to be someone from your specific industry, is it an entrepreneur you are looking for or could it...more
A lot of people dream about starting their own business. A good way to get in the habit of owning your own business and how to manage profit, loss and deal with customer service and marketing you can start a business cleaning windows. If you want to learn how to start a window cleaning business here are a few tips.Consider what time you have to...more
Despite their best efforts, small businesses and professional services companies sometimes find that they just do not achieve the results intended or their business marketing plans cannot be fully implemented. Marketing plans can fail or miss the mark for a variety of reasons. One of the most common reasons, however, can be found in...more
Let's begin with a definition. This isn't an "official" definition it's just my definition of "Brand Marketing"."Brand Marketing" is any advertisement that doesn't contain an offer.Basically the ad just says "Hey! Here I am. Look at me." The idea is that a potential customer or client will see the ad and when the times come they will seek you out because you come to mind first.There's no doubt that billions of dollars are spent on brand advertising every year by many of America's largest corporations. These glitzy high production value ads are produced by big advertising firms that charge their clients huge sums to make them.There's only one problem.It can be difficult or impossible to know for sure how effective a brand marketing campaign has been.Do you remember the Taco Bell Chihuahua? In the late 1990's he became a pop icon. The ads were hugely popular. Then Taco Bell abruptly stopped running them in 2000. (If my memory serves me correctly.) Rumors circulated that the Chihuahua had died so they quit running the ads.The real reason is perhaps more surprising.The promotion simply wasn't making any money. Even though the ads were very popular, they weren't effective....more
A perfect definition given by Wikipedia for Enterprise Mobility Management is Enterprise Mobility Management is the set of people, processes and technology focused on managing the increasing array of mobile devices, wireless networks,...more
Internet has made business operations easy and at the same time extremely difficult too. While you have better access to target markets, your customers have similar access to your prospects. Just one dissatisfied customer can negatively...more
Trade journal marketing is something that should come naturally to every organization. Your company has something every journal editor is eager to get their hands on: knowledgeable experts. The journals in your industry offer great...more
Many entrepreneurs today are finding themselves with more time on their hands than money. Without money, the normal mainstream marketing that you did before the economy went south is probably no longer an option. So how do you get...more
With the sudden surge in the success of multilevel marketing online as well as offline, people have started talking about it and have wondered how they can take this opportunity to make big bucks. With so many people working from their homes by doing...more
Are you looking for a new way to market your business? One that has withstood the test of time? One word: Storytelling. Recently BusinessWeek, featured an article on the importance of using Storytelling for customer interest. Need to...more