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The struggle to win customers over is waged on different fonts and you can add search engines to the list. Major search engines such as Google, Bing, and Yahoo can be powerful tools that can propel your company to unprecedented heights of success or to unprecedented lows. Aside from differentiating your company from the rest, it is also crucial to have a proactive approach to ensure that your reputation won't be besmirched unfairly.Why It Matters...more
Many people tend to think classified advertisements are the most effective way to gain new business. This mindset comes from their exposure to advertisements in their local newspapers which do not work the same way as online classifieds. While you may gain some traffic from classified advertisements, most people who visit online do not read classified advertisements. If you are looking to add more customers to your database you can certainly take advantage of the free or low cost classified advertising, but you do not want to rely on it for all of your marketing needs.On the other hand you will find some classified advertising sites that will actually provide you with a highly visible advertisement that may actually be beneficial to your business. Make no mistake about it: the classified advertising that will make a difference to your business is not free. Of course, you will need to spend some money in order to promote your business, so you may choose to make this one of your cost expenditures, though it may be better spent paying a SEO expert. It is advisable to include these costs in your original marketing plan so you know your budgetary costs for advertising and other...more
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