Your Way To A Successful Towing Business
Starting and owning a towing company can be a lucrative business
. It can also be a challenging one to start. Costs can be high and business can be slow. But if you take in the following considerations, you will be well on your way to a successful towing business.
Start building contacts immediately. You do not need a business already established to start handing out your business cards or to network with people. By making these contacts a few months before your business opens, you are showing you value the opinions of others. Start talking to people about your business - friends, family and people that you see in your area on a weekly basis. Word-of-mouth marketing still can not be beat. Providing information on social network sites such as Facebook and LinkIn is valuable can be free advertising for you.
Pay attention especially to the police and firefighters in your area. One great service of towing companies is to provide services to these departments. Typically, these departments have a company they exclusively work with when services are needed. Even though you might not get on their list right away, it pays to be persistent. You will have lots of expenses when starting your towing company, so making the right contacts is the key.
Do not just build a company, build a brand. Business will come your way if you have a strong marketing plan and company brand name in place. More than likely, you will be competing against tons of other companies. How will yours stand apart from the rest? How will you and your services be different? Try and think outside of the box when it comes to appealing to the needs and wants of your customers. Also, be careful not to commit to long-term advertising plans, especially when you first start your business. You do not want to get locked into something that might not work in your favor in the future.
Figure out what you truly want. What kind of company are you willing to build? Are you prepared to withstand the days and hours of running a towing company? Are you willing to deal with people in distress? Most companies provide service 24/7, so towing vehicles might not be your cup of tea if you are used to working a 9 to 5 job.
Also, it is important to diversify your services and not put "all your eggs in one basket." Along with friends, family, police and firefighters in your company, talk to other businesses, clubs, auction agencies and restaurants. All of these places need towing services at one point or another, so network with the right people to make them aware why your company is the best one for them.
by: Nabil Jirani
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