Why You Should Use Google Analytics for Your Blogging Business
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Share: Google Analytics is not only a powerful Internet tool
, butit's also free. You can track visitors to your side and can view useful trending and viewing habits. However, in order to receive the most out of Google Analytics you should learn how to use all of its tricks. For it to be useful you will need to better understand its tracking features and how to create the custom reports you need to track all the different items on your personal radar.
Google Analytics tracking is very robust, not only does it allow you to optimize your site by tracking internal clicks, but you can also see who is clicking what ads. Want to improve Adsense and Adwords tracking? There are websites out there with cut and paste coding (free, by the way) that will allow you to track Adsense clicks by creating another "goal" in the GOAL URL field. How about Twitter and Facebook? If you are Google Analytics URL Builder savvy you can set it up to see how visited your site via a "tweet."
The neat thing about this tool is that it's been out long enough to find code for just about anything. For example, if you want to check which images people click on. Google Image search will provide you with referral URL's that Google Analytics isn't too happy with and doesn't associate it with a "keyword." However, people have written JavaScript enhancements to make this possible. Do a search and you'll find the code.
If you would like to track Flash then there is a component called: Google Analytics Tracking for Adobe Flash. It makes it very easy to implement Flash tracking in Google Analytics. This component was actually developed by Adobe and contains the necessary functionality of the Google Analytics JavaScript code.
Speaking of plug-ins, there is a "Social Media Metrics Greasemonkey Plugin" that will automatically pull social media into the Google Analytics Content Detail reports and it includes links to the social media websites. It will also pull in data from Digg, Reddit, Mixx, and Del.icio.us. There are plug-ins for iPhones, Firefox, Googledocs, and even plugins for Python code. In fact, by the time you read this there will be plugins for everything!
Not really, but close.
Understanding the full breadth of Google Analytics is important. It allows you to create custom reports, and bring web development and web marketing to a whole different level.
Why You Should Use Google Analytics for Your Blogging Business
By: Brian Scott
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